Rajiv Lahens

• Freelance Creative lead for leading agencies and brands such as Adidas, Ogilvy, Wasserman and VML • Led the creative refresh of Gatorade’s social channels • Repositioned and relaunched Sprite’s social and main brand feed. Led a design-forward refresh, rooted in strategic partnerships with culturally relevant creatives and communities.

I led the creative refresh of Gatorade’s social media channels, overseeing campaigns featuring Caitlin Clark, Paige Bueckers, the launch of Gatorade iD — the brand’s customization platform — and a high-profile partnership with DJ Khaled.

•Successfully repositioned and reintroduced DOCKERS BRAND to the consumer •Global execution of all seasonal brand + marketing campaigns, leading a team of eight creatives •Led launch of collaborations with partners such as Malbon Golf, Jordan Poole and Transnomadica – successfully launching Dockers Vintage initiative with the latter • Increased social following by >20% — revamping IG channels and launching Tik Tok channels • Successfully implemented global repositioning and rebranding of Dockers® Brand

•Creative lead on Facebook Co, Burger King, S&P Global, Happify and UMASS Boston • Shortlisted at One Club Awards for work on Facebook/Meta •Developed Mental Health Awareness Campaign for Facebook Co. in partnership w/CLIO award winning Director Rodney Lucas, generating millions of unique impressions and views

•Creative lead on key accounts such as Rolex, Under Armour, Saks Fifth Avenue, Bud Light and Lowe’s Spearheaded creative development of Aviation Gin “Leap Day” creative featuring Ryan Reynolds which garnered global press and millions in earned media •Led the crossfunctional team that developed Lowe’s Hometown Super Bowl experience, achieving 430M unique impressions for the brand

• Design + Creative Director (Art Direction) lead for clients such as: @Adidas (Design Director) , R/GA, Translation LLC, SS+K, Matte Projects, Walton Isaacson, Anchor Worldwide, We're Magnetic and Soho Experiential • Orchestrating big picture thinking across mediums and disciplines (branding, print, video, digital, experiential, etc)

• Creative and strategy Direction of global special projects and experiential initiatives, reporting to Senior VP of Special Projects & Events • In collaboration with VP, spearheaded brand partnerships with Dazed and Confused Magazine, Urban Outfitters, Daybreaker, and Boiler Room among others • Responsible for development of global strategy and creative pertaining to strategic brand partners, retail activations and global events • Successfully executed global brand activations in Hong Kong, London, Austin, and New York garnering tens of millions of social + media impressions for the brand • Guidance and oversight on brand relationships with talent and artist partnerships

• Responsible for guiding creative development, pitching and selling through of concepts • Successfully executed experiential activations and events for clients such as Audi, Delta, JCP, New Balance and Unilever • Creative lead on agency new business pitches