Jean Carbonelli

Marketing Communications with strengths in project management and customer intimacy. 17 years of experience working for multinational and national companies in Brazil. Key responsibilities: marketing communications strategies, trade market, customer intimacy, loyalty programs, media relations, branding management. Joined Dow in June 2011, responsible for defining marketing communications strategies for Latin America. Have previously worked at Gerdau Group, MetLife, and We’5, accountable for trade marketing brand management, external and internal communications, loyalty programs, incentive sales campaigns, advertising plan and trade-marketing initiatives. In 2008, had my own marketing consulting firm focused on Branding, Communication, and Design. Customers portfolio: Gruppo Campari, Dupont do Brasil, Mazda and Natura. -- MBA in Marketing at FGV (2008, Getulio Vargas Foundation) -- Bachelor’s degree in Business Administration by Trevisan Business School (2003) -- Fluent English Especializações: Branding, Trademarketing, Customer intimacy, Loyalty Programs, Incentive Sales Campaigns, Media Plan, Media Relations, Direct Marketing, Digital Media, Strategic Plan, Advertising Campaigns, Budget control, Management of multiple agency relationships, trade shows, people coordination