jiayi he

Responsible for household and daily goods categories; built a business indicator system, performed anomaly detection and operational analysis, and optimized promotional strategies to improve industry sales growth and inventory turnover. Decomposed key supply chain and sales indicators, including daily shipment volume, order completion rate, inventory turnover days, and profit margin; implemented SQL-based BI dashboards to monitor real-time business performance and detect anomalies. Conducted weekly reporting and resource allocation analysis; identified channel performance drops due to limited promotion structures and optimized discount strategies, achieving an 18% quarter-over-quarter sales increase in light-industry daily products. Designed and validated new predictive indicators (e.g., 5A funnel metrics); optimized audience targeting structures, enhancing brand penetration—achieving a 20% increase in Samsonite’s seeding rate among target groups.