Susie Chen

• Founded a boutique consulting agency helping luxury brands and professionals authentically enter and thrive in the Chinese market. • Services include: China market entry strategy, Xiaohongshu localisation, cross-cultural communication design, and Business Chinese training. • Known for bridging language expertise with cultural insight, ensuring messages resonate with high-value Chinese clients. • Partnering with luxury, lifestyle, and high-end service brands to build bridges into the Chinese market.

• Provided Business Chinese and cultural training for diplomats and staff from multiple consulates in Guangzhou, focusing on workplace communication, etiquette, and cross-cultural understanding. • Delivered customised training and consulting for executives, international school leaders, journalists, and top models. • Worked with professionals from leading organisations such as CNBC and BBC, integrating language learning with cultural fluency for professional success in China

• Supported international traders and buyers at the Canton Fair, providing translation, negotiation support, and cultural guidance. • Helped global clients bridge communication with Chinese suppliers and navigate local business practices. • This experience laid the foundation for founding Lingua Ease Global in 2024.

•Taught Chinese to students from diverse countries and backgrounds •Designed and managed cultural courses and experiential learning programs •Introduced learners to Chinese traditions, etiquette, and modern society •Built a strong foundation in cross-cultural education and client engagement