Jiaqi LIANG

Project Assistant @ The Hong Kong Polytechnic University

About

Highly purposeful, self-driven, proactive, and a quick learner, Gigi excels in both administrative and marketing roles. She possesses strong communication and interpersonal skills, a talent for problem-solving, and the ability to multitask effectively. With expertise in marketing and promotion, branding, integrated marketing communication, CSR, CRM, SEO, SEM, graphic design, and more, Gigi brings a versatile skill set to the table. Her hands-on experience spans event management and administration as well. Gigi has led and participated in numerous marketing projects, assuming roles both as a leader and a team player. She is adept at conceptualizing, planning, and executing the full marketing process, from strategy to implementation. With solid expertise in project management, digital marketing, integrated marketing, public relations planning, brand promotion, market research, and consumer behavior analysis, Gigi is a well-rounded marketing professional. Languages: English: Proficient (IELTS 7, TEM 8-Good, TEM 4-Good) Mandarin: Native Cantonese: Fluent Japanese: Basic Skills & Tools: Proficient in Adobe Illustrator, Adobe Premiere, and Photoshop Skilled in Microsoft Office, Google Suite, Keynote, Canva, and X-Mind Hands-on experience managing major social media platforms including Instagram, LinkedIn, YouTube, WeChat, Bilibili, Weibo, Xiaohongshu, and Douyin

Country

City

Hong Kong SAR

Industry

Higher Education

Skill

Communication, English, Language, Japanese, Ennglish Literature, Translation, Simultaneous Interpretation, Consecutive Interpretation, Intercultural Communication, Linguistics, Phonetics, Presentation Skills, Leadership, Organization Skills, Teamwork, Campaigns, Integrated Marketing Communication, Business Development, Public Relations, Project Management

Experience

Project Assistant

The Hong Kong Polytechnic University

2024-4 - 2025-4 · 1 yr 1 mo

Hong Kong SAR

Work as a project assistant at Center for Economic Sustainability and Entrepreneurial Finance (CESEF) in The Hong Kong Polytechnic University • Social Media Strategist • Content Creation • Executive Support • Event Management • Website Development

Market Campaign Intern

BenQ Corporation

2022-10 - 2022-12 · 3 mos

中国江苏省

• Industry and Market Research and Analysis: Conducted market research using PEST and SWOT models with visualised reports, delivering comprehensive insights into the Chinese laser TV industry. • Consumer Insights: Analyzed consumer data, digital media data and sales data to develop targeted promotion plans, collaborating with wine bloggers to drive product appeal, resulting in a 15% increase in campaign reach. • Influencers Business Cooperation: Managed the construction, iterative upgrading and expansion of KOL repository of 200+ KOLs and optimised content alignment with brand goals; Coordinated influencer partnerships; Drafted briefs based on product selling points within ensured project budgets and timelines; Addressed unexpected challenges. • Community Management: Regularly maintained relations with asset KOL/KOC, independently established, operated, and actively engaged with asset KOLs/KOCs, and cultivated potential cooperation intentions.

Quanquan Division Content Operation Intern

咪咕数字传媒有限公司

2022-5 - 2022-8 · 4 mos

中国福建省厦门

• Strategized and created multimedia content for the ‘Migu Quan Quan’ app, achieving a 140% increase in content likes and 2000+ (more than 20 times) in user interaction. • Conducted community operations by regularly designing activities to stimulate user participation and engagement. • Operated social media accounts related to emerging technologies to complete regular promotion, delivering engaging content on platforms like Xiaohongshu.

Content Operation Intern

搜狐公司

2022-3 - 2022-5 · 3 mos

中国北京市

• Cooperated with team to operate specific online communities, • Independently created tags and topics, and stimulated 999+ comments and likes in individual post

Education

Hong Kong Baptist University

MSocSc in Media Management

2022-9 - 2023-11 · 1 yr 3 mos

Beijing Forestry University

English

2018-9 - 2022-6 · 3 yrs 10 mos

1. In Beijing Forestry University Rainbow Street Dance Club: Event Priganization, Media Publicity, Communication and Coordination, Alumni Networking and Cooperation, Commercial Sponsorship (Two commercial sponsorships). 2. In BFU Psychological Development and Counselling Center: • Freshmen Guide: Contributed the open day of the first-year students and informed them about the importance, confidentiality, and safety of counselling, as well as the counsellor team and procedural system of the Center • Enquiry Handling and Colleagues Communication: Discussed the script setting with teammates according to freshmen’s questions about the Centre, and made appropriate changes and integrations to produce a script tailored to the newcomers for a clearer understanding of counselling and development • Administration: Supported daily administrative work with instructors and counsellors