Ada W.

I led user acquisition across paid social, programmatic, and search channels, driving scalable growth in competitive global markets. My focus spanned channel strategy, creative performance, and data-driven optimization. I worked closely with attribution tools and analytics platforms to ensure every dollar of media spend was accountable to business outcomes — from install volume to downstream retention and revenue.

Spearheaded strategic partnership initiatives at Starti, a leading Growth AI Partner specializing in transforming app analysis into high-performing AI creatives and CTV solutions. Identified, negotiated, and secured high-impact alliances with key industry players, ad networks, and technology platforms to expand Starti's global reach and enhance its AI-driven advertising ecosystem. Collaborated cross-functionally with product, sales, and marketing teams to align partnership goals with overall business objectives, driving user acquisition and revenue growth. Successfully managed the end-to-end partnership lifecycle, from initial outreach and contract negotiation to onboarding and performance optimization, ensuring mutual value creation and long-term strategic alignment in the competitive ad-tech landscape.

•Led the Account Management function overseeing 5M in total advertiser spend across 10 strategic accounts. •Managed and mentored a team of 6 account managers, improving portfolio performance by 45% YoY. •Designed and implemented standardized growth frameworks and SOPs, reducing operational inefficiencies by 25%. •Drove high-value partnership expansions, contributing 10.5M in yearly revenue.

•Managed a portfolio of high-impact strategic accounts across demand and supply, optimizing performance and long-term partner value. •Designed cross-platform growth strategies to increase advertiser ROI and publisher yield efficiency. •Strengthened key relationships through structured performance reviews, data-driven optimization plans, and commercial expansion initiatives. •Negotiated renewals, upsells, and partnership expansions with senior stakeholders across ecosystems. •Acted as strategic liaison between clients and internal product teams to enhance platform competitiveness.

•Built and executed a comprehensive partnership strategy that expanded the advertiser base by 55% and increased publisher integrations by 10X within 3 months. •Generated $500K in new business pipeline and closed $300K in high-value deals across both demand and supply partners. •Opened 3 new market segments, positioning Moboost as a key cross-platform performance partner. •Collaborated with product and tech teams to translate market feedback into 1 new platform feature enhancements.

•Owned revenue performance and strategic growth planning for a portfolio of global sellers operating across Amazon marketplaces. •Led territory-level business diagnostics, identifying structural performance bottlenecks and executing data-driven recovery strategies. •Partnered cross-functionally with product, operations, and category teams to translate seller insights into platform-level improvements. •Defined growth inputs/outputs at account and territory level, aligning operational execution with revenue targets. •Built scalable account management playbooks that improved portfolio performance and long-term seller retention.