JIANI QU

APAC GTM @ Sentient Labs

About

Senior marketing leader with 8+ years of experience driving growth, brand positioning, and community engagement in AI, Web3, and global e-commerce. Proven expertise in AI-powered digital marketing, SEO, KOL management, and cross-border brand expansion, with a track record of executing data-driven, high-ROI marketing campaigns for Gucci, Adidas, Alibaba, Netflix, Universal Pictures, and Tencent. ✅Scaled AI-powered platforms from 0 → 70K+ MAU in 8 weeks ✅Built AI & Web3 ecosystems, specializing in AI wallets, DeFi, and SocialFi ✅Led global e-commerce & IP marketing, growing brands across TikTok, WeChat, Weibo, and Bilibili ✅Influencer with 60,0000 followers on owned media - HK Movie, over 8k followers on X

Country

City

Singapore

Industry

Information Technology & Services

Skill

Salesforce B2B Commerce, B2B, 营销传播, 客户关系管理, pr, 经营策略, 线上营销, 项目管理, 市场营销, 成长的战略规划, Adobe Photoshop, Social media marketing, Social Media Writing, Copywriting, Video production, Editing, Internal Communication, English, Chinese, Live streaming

Experience

APAC GTM

Sentient Labs

2025-10 - Present · 1 yr

Binance Square ECO

Binance

2025-7 - 2025-10 · 4 mos

CMO

Vly

2024-6 - 2025-7 · 1 yr 2 mos

新加坡

1)Scaled AI-driven SocialFi payments from 0 → 70K+ MAU in 8 weeks with 23% WoW retention 2)Designed viral AI-powered payment mechanics, achieving 18.3% daily invite rate 3)Built AI-driven referral & gamification system, engaging 2,000+ high-retention users 4)Secured partnerships across 12+ chains (Solana, BNB, Sonic, Sui), implementing cross-chain gas abstraction 5)Launched “Vly” AI meme campaign, generating 230K+ viral derivatives 6)Boosted media visibility with data-driven PR strategies & AI-enhanced content distribution 7)Led AI & Web3 PR campaigns at AI Global SUMMIT, Singapore Fintech Festival, World Summit AI 2024, HK Web3 Festival, TOKEN2049, ETHDenver, driving 60K+ engagements

CMO

KNN3 Network

2022-1 - 2024-6 · 2 yrs 6 mos

新加坡

1)Drove 200% user growth & 150% revenue increase via AI-driven marketing automation 2)Led global marketing at TOKEN2049, Devcon, Consensus, expanding brand presence 3)Forged 100+ partnerships with Lens Protocol, CyberConnect, Chainlink, Mask Network 4)Launched 10K+ AI-generated NFTs, achieving 1.6K+ sales in Asian markets 5)Scaled community from 0 → 79K Twitter & 25K Telegram using growth hacking & AIGC engagement 6)Secured top-tier media coverage in Bloomberg, TechCrunch, WSJ, CoinDesk, Cointelegraph

Marketing Communications Lead

RM GROUP

2022-5 - 2023-12 · 1 yr 8 mos

1)Led global marketing & NFT collaborations with Gucci, Adidas, Guerlain, Alibaba Expanded AYAYI’s social media reach: • Xiaohongshu: 400K+ followers, 5M+ views • Weibo: 1M+ mentions, 8M+ engagements • Douyin (TikTok China): 10M+ video plays 2)Top AI-driven e-commerce influencer on Alibaba Live, surpassing top KOLs like Li Jiaqi 3)Executed high-ROI brand collaborations with global brands & celebrities 4)Optimized SEO & ad targeting, boosting brand visibility by 120%+ in key markets

E-commerce Marketing Director

CMC Inc.

2016-11 - 2019-7 · 2 yrs 9 mos

中国上海市

1)Scaled UME’s TikTok to 800K+ followers with viral content strategy 2)Increased GMV by 40% QoQ through weekly TikTok live commerce sessions 3)Managed multi-platform presence (WeChat, Weibo, TikTok, Bilibili), enhancing brand visibility 4)Produced ‘U Film Encyclopedia’ video series, generating millions of views 5)Promoted major Hollywood films, achieving: • “F9: The Fast Saga” — 20M+ trailer views in China • “Godzilla vs Kong” — 15M+ Douyin campaign engagements

Marketing manager

YOOZOO PICTURES

2014-3 - 2016-7 · 2 yrs 5 mos

中国上海市

1)Led global marketing for The Three-Body Problem, negotiating IP licensing with Netflix & Tencent 2)Positioned Three-Body Problem as a global sci-fi franchise, securing international visibility 3)Executed offline & digital campaigns, including expert panels & IP activations 4)Expanded brand presence via SEO, influencer marketing, and community growth