Jiameng (Judy) Zhu

Marketing Coordinator @ The Frozen Bean, Inc.

About

I am a USC Annenberg Digital Social Media graduate student, passionate about leveraging technology, storytelling, and data-driven marketing to create powerful brand narratives. I have a proven track record of driving engagement and business growth, with skills in cross-platform content strategy, market analysis, and campaign optimization. Bilingual in English and Mandarin (EN/CN), I am dedicated to crafting impactful strategies that build meaningful connections between brands and their audiences.

Country

United States

City

Los Angeles

Industry

Market Research

Skill

Marketing Statistical Analysis, Social Media Management, Data Analysis, Consumer Behavior, Digital Media, Digital Strategy, Marketing Event Planning, Market Research, Customer Relationship Management (CRM), Data-driven Decision Making, E-Commerce, Live Streaming, Promotional Marketing, Digital Marketing Media, Strategic Planning, Content Creation, Digital Marketing, SQL, Creativity and Innovation, Microsoft Office

Experience

Marketing Coordinator

The Frozen Bean, Inc.

2025-10 - Present · 1 yr

Rancho Cucamonga, California, United States

USC Bookstore Hospitality & Guest Services

USC Auxiliary Services

2025-2 - 2025-10 · 9 mos

Los Angeles, California, United States

Fashion & Beauty Marketing

Suhuyini Skincare

2024-12 - 2025-2 · 3 mos

Los Angeles, California, United States

Marketing Internship

Apex Capital Growth Partners

2024-10 - 2024-12 · 3 mos

Los Angeles, California, United States

-Developed a comprehensive LinkedIn content strategy, crafting engaging posts that led to a 15% increase in followers and enhanced engagement across multiple campaigns -Conducted in-depth competitor analysis and market research to identify key industry trends, leveraging firm strengths to formulate data-driven posting strategies that effectively differentiated the brand in the private equity sector -Produced and edited the YouTube series "Firechats," utilizing tools such as CapCut and Canva, and seamlessly integrated videos into the company website to ensure consistency across multiple platforms -Designed and analyzed content strategies, continuously improving social media performance by interpreting campaign metrics and applying actionable insights to inform future initiatives

Social Media Marketing Manager

NeXT SCENE

2024-6 - 2024-7 · 2 mos

Shanghai, China

-Managed NeXT SCENE’s WeChat and Xiaohongshu accounts, driving 1,000+ views and 100+ shares on top posts by coordinating with 20+ immersive experience clients. -Designed visuals using Photoshop and Canva, aligning content with platform requirements; researched immersive experience data to support company projects. -Enhanced user experience for NeXT SCENE's VR project by optimizing VIP benefits and UI/UX design for the mini-program in Wechat.

Douyin Marketing Intern

ByteDance

2023-6 - 2023-8 · 3 mos

Beijing, China

-Led festival marketing campaigns like Qingdao Beer Festival and Harbin Western Food Festival, generating 30M+ GMV through live streaming; maintained strong partnerships with suppliers. -Partnered with the sales team to organize merchant activities, improving localized contents and live-stream product promotions to boost transactions. -Developed and monitored platform coupon strategies, achieving a 95% increase in verification rates and boosting GMV in live-streaming. -Collaborated with design teams on marketing materials, achieving over 200M campaign exposures.

Digital Marketing Manager

ATL ShiYohJi LLC.

2021-11 - 2023-7 · 1 yr 9 mos

Atlanta, Georgia, United States

-Led cross-platform content campaigns (Instagram, WeChat, Xiaohongshu) promoting Atlanta restaurants during the pandemic, growing a following of 30,000+ and ranking in the top three food influencers in a year. -Managed a team of 20, collaborating with 150+ vendors to produce food tour videos, achieving 95% vendor satisfaction and boosting product promotions.