JIA SHEN
Content Creator | Instagram @ Instagram
United States
Los Angeles
Management Consulting
PC & Mac platforms, Adobe Analytics, Fashion Merchandising, Google Ads, Adobe Creative Suite, Twitter Marketing, Custom Templates, Marketing Management, Tiktok Marketing, Marketing Translation, Merchandising, Marketing Campaign Management, Mandarin, Product categories, First Aid, Sales and Marketing
Experience
Content Creator | Instagram
Los Angeles Metropolitan Area
• Created bilingual (Mandarin-English) lifestyle, fashion, and beauty content with a strong visual aesthetic and consistent brand voice • Grew audience to over 166,000 followers, achieving high engagement through reels, story campaigns, and carousel posts • Partnered with global and luxury brands including Estée Lauder, Jo Malone, Kilian, Bobbi Brown, YSL, Shu Uemura, Gentle Monster, and more • Delivered ROI-driven influencer campaigns, including product seeding, paid sponsorships, and event activations • Analyzed performance metrics using Instagram Insights and third-party analytics to optimize content strategy • Cross-promoted content across Instagram, Xiaohongshu, and TikTok to enhance campaign reach and conversion
Social Media Content Creator
Xiaohongshu
● Produced Mandarin-English creative campaigns in partnership with brands like Jo Malone, Gentle Monster, and Estée Lauder, localizing tone for TikTok CN & RED. ● Managed content timelines and co-created campaign briefs with brand teams, maintaining on-time delivery across 100+ launches.
Marketing Specialist
Dia-Co
Los Angeles Metropolitan Area
B2B Sales & Marketing Coordinator
Veniroe Beverly Hills
Beverly Hills, CA
Product Marketing Associate
Hay Jewellery
● Promoted from intern to associate after 3 months based on campaign and work performance. ● Generated ¥900K (~$125K USD) in first-month DTC revenue from a ¥250K (~$34K USD) performance-media campaign on TikTok CN & Xiaohongshu (RED), launching 24 new in-house jewelry SKUs and achieving a 3.6x ROAS. ● Built and executed U.S. DTC market-entry strategy for OEM manufacturer, aligning creative, pricing, and distribution across 3 product categories— securing launch readiness across TikTok CN, RED, and in-house brand site. ● Wrote product and brand copy for bridal & pet jewelry SKUs, and tested TikTok CN and RED PDPs– resulting in an overall +5% lift in CVR and +16% CTR within a three-week period.
Product Marketing Specialist
Hay Jewellery
● Benchmarked 100+ jewelry SKUs across TikTok CN & RED, identifying price and feature gaps that informed product positioning of 2 new product lines. ● Optimized initial listings with enhanced brand content, long-tail keywords, and strategic partnerships, increasing impressions and conversion rates by 20% / 4.5% respectively. ● Ran iterative A/B tests on hero images and packaging, improving click-through rates by 13% in sponsored ads across TikTok CN and RED. ● Created modular PRD templates for 20+ SKUs— streamlining cross-team handoff between marketing and manufacturing.
Education
FIDM
Business Administration and Management, General
FIDM
Fashion Merchandising and Marketing
JIA SHEN's Contact Information
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