Ji Yu

Fully responsible for the development of the fabrication machinery business segment, including supplier management, marketing strategy, channel development, sales, and customer relationship management.

Responsible for market strategy development, channel expansion, and sales across nine western U.S. states (CA, NV, AZ, UT, ID, WA, OR, AK, HI). Key Achievements: 1. Ranked #2 in overseas sales growth (2024), with market share expansion exceeding the North American average. 2. Closed the sale of the Americas’ first 60kW ultra-high-power machine, a major milestone for the region. 3. Secured a strategic partnership with Caterpillar, including a one-time deal for four high-end heavy machinery units.

Responsible for market development, channel management, and sales operations in NV, ID, and UT. Key Achievements: 1. Exceeded first-year sales target by 134% 2. Pioneered the sale of the first heavy-duty pipe machine in the Western U.S. market, establishing a benchmark client 3. Recipient of multiple Monthly Overachievement Sales Awards 4. Successfully penetrated the Idaho market, achieving breakthrough sales with annual revenue significantly surpassing the state's industrial market share

•Strategy & Content Creation: Led the development of the China campaign, designing high-level engagement programs for UK-China exchanges. Collaborated with Midlands councils, the Department for International Trade, China-Britain Business Council, Chambers of Commerce, and key Chinese governmental, educational, and business stakeholders. •Stakeholder Coordination: Managed end-to-end campaign execution, including high-profile meeting arrangements, securing Chinese government endorsements, and direct liaison with Chinese institutions and enterprises. •On-the-Ground Delivery: Provided in-market support, cultural insights to enhance meeting effectiveness, and official translation/interpretation when required. Served as the primary contact for coordinating meetings in China, leveraging local networks and language skills. •Strategic Planning: Contributed to the forward-looking China strategy, including event scheduling, trade mission planning, and securing FDI leads to facilitate Chinese investment opportunities in Nottingham. •Advocacy & Engagement: Promoted the China campaign internally and externally, recruiting 400+ student ambassadors and generating nearly 200 internship opportunities across the Midlands. Championed the campaign’s benefits to broader audiences and key influencers.

·Identify new clients and maintain the relationship with local businesses. ·Understand businesses aspirations, objectives and work with them to access the many support opportunities to enable them to grow.

·Manager of the University of Nottingham social media accounts for Chinese market. ·Creation of social media accounts, increasing profile and followers, and promoting university programs