jhona lucero

consumer engagement supervisor

About

A highly dynamic and results oriented individual with top notch interpersonal skills. Has an immense experience on area management and BTL (Below The Line) events and activations

Country

philippines

City

philippines

Industry

tobacco

Skill

knowledgeable in microsoft office, excellent interpersonal skills, fast learner, can work with minimal supervision, trade marketing, market planning, customer satisfaction, distributors, key account development

Experience

consumer engagement supervisor

philip morris international

2014-7 - Present · 12 yrs 3 mos

consumer engagement specialist

philip morris international pmftc

2010-5 - 2014-6 · 4 yrs 2 mos

* Currently handling Central NCR (Makati, The Fort Taguig, San Juan, Mandaluyong, and Pasig). * Contracted and merchandised 90% of key outlets in Central NCR versus competitors. * Handling and monitoring budget allocations. * In charge of negotiation with the establishments for products and merchandising exclusivity, and all activities involving consumer engagement. * Supervising direct consumer activations in the assigned area. * Keeping close coordination with the Brand Team regarding merchandise conceptualization and possible plug-ins. * Worked closely with the Events Team in the execution of Marlboro Ice Blast Launch 2013, Marlboro Gold Pack Revamp Launch 2012, Marlboro Red Rush Kick Off 2011, Marlboro Red Rush Kick Off 2010. * Handled East NCR (Quezon City, Marikina, Antipolo, Cainta). * Exclusively merchandised 98% of the establishments in East NCR versus competitors.