justin gorrell

* Launched mobile user acquisition program for NerdWallet’s iOS and Android apps, consistently reducing CPAs month over month * Drove mobile attribution integration from vendor procurement through to product and analytics integration * Onboarded and mentored associate and analysts to manage NerdWallet’s paid social and native advertising programs * Wrote specs for and managed design and engineering teams to create and A/B test marketing landing pages

* Led web and mobile user acquisition and paid re-engagement for NerdWallet’s member experience * Managed external agency’s efforts to drive user acquisition in SEM and display channels * Partnered with product team to test hypotheses around target segmentation and driving user engagement * Oversaw data and technology integration, ad creation, landing page optimization and creation, and marketing analytics across product, engineering, design, and analytics teams

Currently leading digital marketing at Kabbage and supporting driver acquisition at DoorDash. Past clients include Atomic, Cover, MoveWith, and Pilot44 Labs.

* Founded EatCU.com, a hyper-local online dining guide for Champaign-Urbana, IL * Generated over $2.5MM in online food sales between August 2007 and January 2010 * Analyzed site traffic, consumer data, and online sales statistics to identify viable marketing opportunities and optimize customer acquisition funnel * Implemented data-driven email marketing strategy utilizing A/B testing and customer segmentation that was directly responsible for 66% annual growth rate in online sales * Managed teams focused on public relations, advertising, and word of mouth marketing to implement campaigns

* Responsible for implementation and optimization of Estate Assist’s inbound and outbound marketing programs * Created and maintained product and marketing analytics frameworks * Managed development and roadmap of Estate Assist's Chrome browser extension * Led demand generation and sales efforts to wealth managers, attorneys, and insurance brokers

* Built NerdWallet’s paid social and native advertising programs from the ground up, driving on-demand volume for up to 5 financial product verticals at a time * Created and maintained competitive intelligence on advertisers in product verticals NerdWallet operates in * Worked with ad networks and internal data warehouse and analytics teams to integrate and capitalize on first-mover data sharing and targeting opportunities * Generated ongoing reporting and analysis via Tableau, Excel, and SQL to drive optimization towards KPIs and to forecast performance

* Led the launch, marketing, and campaign optimization of PlayPhone’s cross-application proprietary virtual currency distribution, scaling from 0 to 20 million+ units acquired daily in under 90 days * Directed the creation of PlayPhone’s Peformance Optimization Platform (POP!), which allows game developers to seamlessly test event based marketing and monetization strategies through rapid A/B testing and cohort analysis * Managed team responsible for creative optimization and monetization within PlayPhone’s first party mobile games * Collaborated with creative, engineering, and sales teams to conceive and execute on product roadmaps * Advised Lead Product Manager on all marketing aspects of PlayPhone’s Social Gaming Network

* Responsible for digital marketing spend of $35 million+ and top line revenue of $60 million+ through managing the day to day operations of Game Theory’s co-registration platform from February 2011 through February 2012 * Increased ROI and gross margin of the co-registration platform by 100%+ and 25% respectively year over year through product and publisher optimization * Onboarded, managed, and advised a portfolio of over 200 web publishers utilizing co-registration * Established strategic partnerships with advertisers that directly increased bottom line profitability * Assisted in developing the spec and in creating the proprietary tracking system for the revamped co-registration platform, enabling the optimization of individual publisher marketing flows through performance driven A/B and multivariate testing as well as offer funnel analysis * Managed $10 million+ in performance based media buys between January 2010 and January 2011

* Led product marketing for Bright’s Hiring Solutions product, helping grow the product from < $500k annual revenue to projected $6 million annual run rate prior to acquisition by LinkedIn in February 2014 * Worked with product manager and VP of product to define core features and product roadmap, managing cross-functional teams throughout development and implementation * Designed and owned acquisition, engagement, and retention strategies across email, SEM and display advertising, and in-product for Hiring Solutions' self-serve and enterprise customers * Implemented marketing automation platform to better segment and target B2B prospects via email marketing * Wrote PRD for and collaborated with engineering to build Bright’s proprietary user acquisition framework

Activities and Societies: On-Air Personality at WPGU 107.1, Illini Entrepreneurship Network