Jenifer Golba

Brought on in a newly created role to deliver strategic and operational management oversight of the TBC portfolio of brands across Retail, Franchise and Wholesale business units. • Manage a team of associates responsible for the development, optimization, and administration of the appropriate product and marketing requirements needed to achieve profitable growth. • Work strategically with key business partners to grow the product portfolio and define new standards and operating processes to flawlessly execute product launches. • Work cross-functionally with Supply Chain, Sales, Operations, and IT to drive marketing objectives in a fast moving, evolving environment.

Promoted to manage 4 cross-functional teams in creating strategic global marketing plans and product strategies to drive profit, growth, market leadership and brand value. • Contributed to radial growth by developing marketing launch strategy for commercial airlines. • Analyzed product pricing by market segment and implemented new global pricing strategy projecting multimillion-dollar future revenue increase. • Utilized quantitative and qualitative research to identify growth trends, design global marketing strategies, and develop new product plans for global premium marke. • Conceptualized and launched global Off-The-Road brand guidelines and processes ensuring uniformity. • Spearheaded 3 global Centers of Excellence Teams (Training, Communication and Marketing) that shared best practices, improved resource utilization, and became the governing body for go to market support globally.

Recruited to newly created position to establish marketing objectives, build cross-functional partnerships, and implement process improvement initiatives for North American Off-Highway SBU that included tires sold to the following industries: Aviation, Race, Motorcycle, Mining, Construction, Industrial. • Reduced marketing expenses 25% and grew revenue 2 years in a row, through contract negotiations, focusing on digital, and establishing a long-term target market strategy. • Developed and enhanced brand value and awareness utilizing an effective first ever Goodyear branded presence for the Aviation team at AirVenture / Oshkosh attended by over .5 million people annually. • Established digital strategy including: 1) Mobile 2) Social Media and 3) Websites. - Implemented Mobile SAP CRM, Fiori, Proposal Developer, and RewardsPlus technology improving efficiency of field sales. - Promoted brand to Aviation community through social media: Instagram, Facebook, and YouTube. - Redesigned website improving user interface and user experience driving traffic and increasing leads. • Participated in Harvard Senior Leadership Development Program with direct line to Executive Leadership.

Chosen to influence Global Product Development Teams to change mindset around product costs. Expanded Product Cost Management initiative to top 13 projects globally. Executed initiative sponsored by Senior VPs of Engineering, Technology, and Global Strategic Sourcing. • Exceeded the cost take out goal by 15%, as member of North American Product Value Team. • Integrated Product Cost Management into the product launch process securing ongoing cost savings.

Selected to lead the newly acquired Jenn-Air Brand cooking business with full P&L accountability. Drove product pipeline to deliver innovation and market leadership in the super premium segment designing and implementing new distribution strategy, and aligning to the brand vision. • Grew top and bottom line with 20% increase in units and margin reversing a 5-year declining trend. • Led development of 100+ new products including ranges, cooktops, ventilation hoods, wall ovens, and microwaves sold through big box and small retailers. Collaborated with Engineering, Category, and Technology. Delivered cost and operating efficiencies while aligning product lines for growth. • Launched marketing plan including influencer strategy, print, PR, promotions, social and digital media.

Promoted to hold P&L accountability and manage annual budget for Sears Built-In Cooking business unit. Utilized competitive analysis, market research and insights to develop business plans and marketing strategies for 6 brands (Kenmore, Whirlpool, KitchenAid, Maytag, Amana, Jenn-Air). Influenced and drove the Sears Buying Team toward effective line-ups with product launches and model transitions. • Increased market share of already dominating brands by ½ point. • Established best practice launch and transition for KitchenAid brand wall ovens increasing volume 23% and reducing transition time from 90 days to 30 days. • Awarded Winners Circle Sales Manager of the Year, one of four in the entire NA sales organization.

Brought on to represent the “voice of the consumer, VOC.” Proactively developed market insights and research ensuring customer needs were articulated and acted upon during product design using the product management process. Influenced and drove team towards consumer-focused solutions. • Project Manager for adding “cost of damage” to the Total Cost of Quality reducing cost of damage 50%. • Managed direct report consumer test team (Product Test and Consumer Use Field Test).

Selected to manage new supply chain capabilities. Developed partnership with Supply Chain teams; ensured effective communication and project status to all management. • Achieved multimillion-dollar reductions in lost sales, substitutions and returns through the implementation of APO (SAP’s Advanced Planner Optimizer). • Generated incremental revenue through implementation of Refurbishment Centers, “Forecast Accuracy,” and “Give a Date Hit a Date.”

Established demand requirements for Sears Laundry through collaborative forecasting. Introduced creative solutions to business processes internally and with the Trade Customer. • Improved shipment forecast accuracy 20 pts (61% to 83%) with 95% availability. • Maintained operating forecast accuracy of +/- 3% for all brands and platforms.

Hired in to develop strategic partnerships with Trade and Process teams as member of supply chain operations. Delivered mutually beneficial business solutions and exceptional customer service. Managed staff of 20+ associates.

Resolved problems, managed reports, and communicated with National Account Executives, multiple Process Partners and National Trade Customers. Proactive customer contact to assist in daily management of order flow. Involvement in High Performance Work Teams and numerous special projects. Played an integral role on improving business processes in the cross-functional coalition team environment.

Managed the print services for many of the world’s largest publishers, associations, and trade organizations.

Account management for Meijer (Supermarkets) from weekly flyers to in-store signing.

Account management for Lakeland Regional Health Systems and Mercy Health.