Jeff J. Galad

We’ve been taught to recycle. Now it’s time to learn to recycle correctly. For decades, we have been told to reuse, reduce, and recycle to divert waste from landfill or incineration. So, we have. Yet, local recycling programs are in crisis. Recycling used to be less costly for local governments than disposal, but now costs are up to 5X higher. This is because contamination, which refers to all the things people put in their recycling bin that don’t belong. Contamination rates can be as high as 40% in municipalities across North America, threatening the continuation of local recycling programs.

Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations.

I had the pleasure of co-teaching the inaugural Audio workshop for the IAB Canada. Participants were lead through the history of audio from past formats to now important digital activations. Topics Covered - History of audio as a media format - How to develop a digital audio marketing strategy - Digital audio ad units and targeting options - How digital audio is bought and sold - Tracking digital audio and measuring campaign success - Digital audio creative best practices IAB Canada provides important digital leadership in Canada to publishers, advertisers and technology companies. I was humbled to be asked to help launch this important course. Next session is Oct 9, 2020 in Toronto.