Jesus Arzate

To optimize the SUVs product offer in export markets by providing the most suitable product portfolio in every region while minimizing plant complexity and parts uniqueness • 70% reduction in the number of buildable combinations offered while maintaining or growing volumes • Aggressive reduction of unique parts by adopting NA configurations and eliminating low take rate options and features

Analyze the Order to Delivery value chain for selected carlines aiming to reduce the lead time to competitive benchmark levels, improving customer satisfaction and optimizing working capital usage. • 40% reduction in the order to delivery journey for the vehicles contained in the Fitness initiative • 60% decrease in the number of units stuck in plant due to lack of financial credit lines • Intensive use of data analytics tools (Alteryx, QlikSense, Tableau) to provide valuable insights and a reliable, high-quality service to 3,000 dealers based in US and Canada

Production planning team leader (short-term demand planning), responsible for securing product availability in the dealer network of 20 product lines from 3 continents and providing the master planning document serving as the basis for the Financial profit planning (Budget, Forecast), maximizing business’ profitability and market share. • Company and dealer stock reduction of 30% • Balanced vehicle and series mix avoiding variable marketing waste

To lead the sales planning process in the medium and long terms for the local market, securing the volume required for all carlines, analyzing the internal and external, current and future product offer worldwide, ensuring a healthy market position in the years ahead • Volume allocation secured for all products required • Strong company equation in the Financial Business Plan • Seamless introduction to electrification

To define the product portfolio and market strategy for the 24 markets of the region, maximizing the sales volume output and profitability while reducing the manufacturing and offer complexity through the optimization of nameplates and versions offered in each country. • Simplified product portfolio for the entire region (from 300 to 100 versions), increasing stocks’ turnover rate • 30% stocks reduction in dealer network

Brand leader of the 3 most important nameplates in the national vehicle sales company. To design the product portfolio and strategy to launch the all-new platforms of F150, Ranger and the luxury pick-up Lobo leading internal and external marketing, sales and communications teams. To build and agree winning business equations with the finance team to meet and exceed financial and market share targets. • Mix sales turnaround, from 70% Work Truck, 30% Personal use to 30% Work Truck, 70% Personal use, having an extremely favorable impact in profitability • 100% YoY Sales increase for Lobo • Introduction of high-end versions for Ranger, enhancing brand positioning from a work truck to a personal use vehicle while improving profit equation

Brand leader of the luxury sedan Fusion and technological SUV flagship Edge. To design the product portfolio and market strategy to launch the new Fusion platform managing projects with internal and external teams. To build and agree a winning business equation with the finance team to increase volume and market share. • 100% YoY sales increase for Fusion, improving profitability • 40% YoY sales increase for Edge • Higher brand recognition for both nameplates