Jessie - WEB3 Strategic Marketing Consultant

- Strategic Revenue Growth: Orchestrated end-to-end sales cycles for prominent Thai media outlets (e.g., Jessie Variety), from cold outreach and pitching to closing high-value marketing packages. - Ecosystem & Partnership Management: Acted as a key Business Developer by sourcing strategic opportunities and executing business matching between Thai and regional Asian partners. - Full-Cycle Project Management: Spearheaded ongoing client projects, ensuring seamless operational coordination and delivery of complex marketing campaigns within the Web3 space. - Bilingual Content Strategy: Managed and localized high-traffic social media presence (X, Facebook) in English and Thai, tailoring messaging to bridge the gap between global trends and local community nuances. - Client Relations & Business Matching: Navigated the Southeast Asian crypto landscape to facilitate connections, manage stakeholder expectations, and maintain long-term client retention.

 •   Founder of Media Jessie Variety, managing client relations, strategic marketing content, and business development with a focus on scaling sales through platforms. •   Freelance Journalist covering Web3 and Crypto across Thailand and Southeast Asia. •   Also a Key Opinion Leader (KOL) in Thailand and the Asia region in the Web3 and Crypto space, having independently sourced, negotiated, and executed collaborations and campaigns end-to-end for over 8 years.

 •   Founder of Media Jessie Variety, managing client relations, strategic marketing content, and business development with a focus on scaling sales through platforms. •   Independent Journalist covering Web3 and Crypto across Thailand and Southeast Asia. •   Also a Key Opinion Leader (KOL) in Thailand and the Asia region in the Web3 and Crypto space, having independently sourced, negotiated, and executed collaborations and campaigns end-to-end for over 8 years.

- Led integrated PR and marketing communications to shape and manage Liberix’s brand narrative across media, campaigns, KOLs, and community channels—positioning the platform as a credible and trusted digital asset player in Thailand’s highly regulated and fast-evolving Web3 ecosystem. - Managed regional media, KOL, and ecosystem engagement, leveraging deep relationships with Thai mainstream and crypto-native media as well as 8+ years of experience as a crypto and Web3 KOL to drive thought leadership, campaign amplification, and market education. - Oversaw public-facing and regulatory-aware communications, including community engagement, issue response, and sensitive messaging working cross-functionally to ensure clarity, compliance, and trust during product updates, market volatility, and policy-related developments. - Directed integrated communications for a leading digital asset platform, managing institutional narratives and media relations in a strictly regulated environment. - Acted as a Strategic Connector between global stakeholders (e.g., Tether, Ledger) and the local ecosystem, ensuring brand alignment with regional market demands. - Optimized business objectives by synchronizing market education with high-level business development targets.

Beyond grateful and deeply honored to share that I have been selected and awarded a national-level scholarship from International Kingdom, a visionary program dedicated to nurturing global leaders and empowering Thai talent on the world stage. 🌍✨ With this support, I will be joining the Oxford Executive Insights Program at Oxford University, one of the world’s most prestigious institutions - where innovation, leadership, and purpose converge. I’m also truly proud to represent Thailand’s LGBTQ+ community as the only Thai LGBTQ+ 🏳️‍🌈participant chosen for this incredible journey. - Exclusive Cohort Selection: Selected as one of only 25 national leaders and high-potential executives for a prestigious 4-month professional development program at the University of Oxford. - World-Class Faculty: Mentored by distinguished professors from Oxford and Cambridge, including former executives from JP Morgan Chase, Citibank, and Merrill Lynch, gaining deep strategic insights into global finance and leadership. - Global Case Study & Simulation: Analyzed and solved complex business challenges using frameworks from top-tier organizations including Microsoft, Apple, Amazon, SpaceX, and Toyota (Lean & Kaizen). - Strategic Leadership Roadmap: Developed an executive leadership roadmap through high-stakes simulations, capstone projects, and experiential workshops at the Oxford International Study Centre (OISC). - International Network: Built a high-level professional network with cross-industry leaders and global faculty, bridging the gap between academic theory and world-class business execution. - Official Certification: Awarded 3 Professional Certificates including the Executive Insights Certificate from the Oxford International Study Centre (OISC), presented at the Oxford Town Hall, United Kingdom. https://www.ikexchange.com/th/program/oxford-executive-insights-program-2026/

- Institutional Strategy & Ecosystem Architecture: I spearheaded the national Web3 integration roadmap, architecting the "NFT Travel Guide: Amazing Hunt." As a Strategic Consultant, I designed a regional gamification framework that successfully onboarded mainstream audiences into the digital asset ecosystem by transforming traditional tourism into an immersive, collectible-driven experience. - Stakeholder Management & Cultural Translation: Acted as the primary Strategic Liaison between government stakeholders (Web2) and the crypto community (Web3). I ensured full regulatory alignment and technical feasibility while serving as a "cultural translator" to bridge the gap between institutional goals and decentralized creative possibilities. - Network Activation & Growth Marketing: I leveraged an elite network of NFT artists and influencers to drive regional adoption. By managing the full project lifecycle—from conceptualization to community building across X (Twitter) and Discord—I demonstrated the ability to transform niche blockchain concepts into large-scale commercial and cultural successes. - Strategic Impact & Brand Positioning: Beyond technical execution, my leadership validated the utility of NFTs beyond speculation. By integrating Thailand’s regional identity into Web3-native storytelling, I established a new benchmark for how blockchain technology can drive sustainable tourism growth and modern brand engagement.

Community Manager & Marketing Business Development MC & Brand Presenter — NFT360 from Kmars Studio 2020 – 2023 NFT360 is one of Thailand’s leading NFT media platforms, focused on Web3 education, digital art, and blockchain community growth. At NFT360, I played a hybrid role combining strategic marketing, brand communications, and community leadership. Key Responsibilities & Achievements: - Led community growth and engagement across NFT360’s social platforms and partner channels - Developed and executed marketing strategies for NFT campaigns, product launches, and partner collaborations - Built and nurtured relationships with NFT artists, project founders, influencers, and blockchain communities - Acted as MC and Brand Presenter in both live and online events, including AMAs, webinars, and expos - Represented NFT360 in regional Web3 events and delivered bilingual (Thai/English) presentations - Collaborated with internal creative teams to ensure brand consistency and messaging alignment across media - Played a key role in business development by identifying partnership opportunities and co-branded initiatives - Contributed to the production of educational and promotional content across video, blog, and social formats

- Strategic Compliance Operations: Orchestrated and led the Know Your Customer (KYC)/ (KYB) and Customer Due Diligence (CDD) operations, ensuring 100% alignment with regional digital asset regulations and strict AML (Anti-Money Laundering) frameworks. - Institutional & Retail Onboarding: Managed the end-to-end onboarding lifecycle for both high-net-worth individuals and retail users, streamlining verification processes to reduce friction while maintaining high security standards. - Regulatory Liaison: Acted as a key bridge between the Legal/Compliance department and the Marketing/Product teams, ensuring that growth strategies and promotional campaigns were fully compliant with local financial authorities' requirements. - Risk Mitigation & Crisis Management: Spearheaded fraud detection initiatives and risk assessment protocols, providing critical insights to the leadership team to safeguard the platform's integrity during periods of rapid user acquisition. - Training & Education: Developed and delivered comprehensive training programs for internal teams and led customer education initiatives to enhance public understanding of security and compliance in the crypto ecosystem.

- Institutional Relationship Management: Managed and expanded a high-value portfolio of Institutional Clients, including key government ministries, leading national universities, and Tier-1 enterprises. Acted as the primary strategic point of contact for C-suite and high-level decision-makers. - Consultative Solution Selling: Specialized in high-ticket financial data services and real-time media intelligence solutions. Expertly analyzed complex client requirements to provide tailored data-driven strategies that enhanced their market monitoring and risk management capabilities. - Public Sector & Academic Liaison: Spearheaded the onboarding and long-term retention of large-scale government and academic accounts, navigating complex procurement processes and maintaining rigorous service-level agreements (SLAs) in a fast-paced financial environment. - Strategic Revenue Growth: Achieved consistent growth in contract renewals and upselling opportunities by delivering high-impact product demonstrations and providing world-class technical support for sophisticated financial data platforms. - Cross-Functional Collaboration: Partnered with internal product and data analysis teams to ensure seamless delivery of information services, consistently achieving top-tier client satisfaction ratings across the institutional sector.

- High-Stakes Quality Architecture: Orchestrated the end-to-end Quality Assurance (QA) framework for critical life-saving components (Airbags), ensuring 100% compliance with stringent international automotive safety standards and ISO/IATF requirements. - Key Account Management & Technical Sales: Acted as the primary Technical Sales Liaison for world-class automotive manufacturers, including Toyota and Honda. Successfully managed and expanded high-value partnerships within Thailand’s major industrial hubs (Chonburi, Samut Sakhon, and Samut Prakan). - Large-Scale Workforce Leadership: Commanded and managed a multicultural production workforce of 100+ team members (including Burmese labor units). Spearheaded operational training, conflict resolution, and strict process adherence to maintain high-yield production efficiency and safety. - Cross-Functional Optimization: Collaborated directly with factory engineers and supply chain partners in industrial estates to streamline production processes, reduce defect rates, and ensure timely delivery of high-volume components. - Problem-Solving & Crisis Management: Led the RCA (Root Cause Analysis) and corrective action plans for complex manufacturing issues, maintaining the highest levels of trust and credibility with Japanese automotive stakeholders.

During my university years, I successfully passed the entrance audition for the university chorus team and was also selected as a cheerleader for the Faculty of Engineering. Our team competed at King Mongkut’s University of Technology North Bangkok and won first place. Additionally, I have been an active volunteer since my first year, working with the university’s International Affairs office to assist and support international exchange students every semester.

I was honored to receive a fully-funded scholarship to participate in a prestigious 10-day engineering project in Japan through the Asia-Japan Youth Engineering Scholarship program, offered by Tokyo City University in collaboration with King Mongkut's University of Technology Thonburi (KMUTT). This opportunity was highly competitive, and I was selected over many talented candidates from both KMUTT and the Japanese side. During the program, I worked closely with international peers and experienced hands-on engineering challenges that enhanced my technical skills, cross-cultural communication, and problem-solving abilities. The project not only deepened my engineering knowledge but also taught me valuable lessons in teamwork, adaptability, and innovation in a global context. This experience demonstrated my ability to thrive in demanding environments and collaborate effectively with diverse teams, skills I am eager to bring to my future professional roles.