Jessie Loke

• Design and execute POSM setups and table displays for events, product launches, and retail activations across multiple beauty and personal care brands, including Timephoria, Glad2Glow, BodiBreeze, Skintific,and Facerrina. • Coordinate the setup and styling of promotional tables using POSM materials to enhance brand visibility and customer engagement. • Ensure all POSM displays are visually appealing, functional, and aligned with each brand's visual identity, campaign objectives, and retail guidelines. • Manage the installation and arrangement of promotional materials, display props, and branding elements, ensuring accurate, high-quality, and on-time execution at event venues.

• Specialize in POSM design for retail and activation campaigns • Experienced in PR kit ideation, concept development, and packaging design • Create event materials including backdrops, signage, and engagement visuals • Key Visual (KV) development for campaigns across digital and offline platforms • Support full campaign creative development from concept to execution • Design CPAS assets tailored for performance and brand consistency • Develop brand mascots and character visuals to enhance storytelling • Create shelf trays and in-store display solutions that boost product visibility • Strong eye for detail with a focus on clean, impactful, and brand-driven design • Able to translate marketing objectives into clear, effective visual solutions

• Developed creative materials for the digital marketing team to run ads. • Created logos, packaging, and other branding materials, taking charge of creating brand guides for clients. • Played a crucial role as the person in charge in multiple projects, overseeing workflow planning, art direction, and mentorship. • Communicated with and guided freelancers and junior team members in developing artwork. • Created key visuals for campaigns. • Ensured high-quality visual standards and brand consistency. • Managed design conceptualization, milestones, and customer feedback. • Pitching creative concepts.

• Developed creative designs for print materials (POSM), banners, and e-commerce platforms (Lazada & Shopee). • Created key visuals for campaigns. • Ensure high-quality visual standards and brand consistency. • Guided juniors in developing artwork. • Managed design conceptualization, milestones, and customer feedback.