Jessie Brito Fernandes

Driving community engagement and drivers’ satisfaction through events, communication, and large-scale initiatives in a fast-paced international tech environment. Key achievements & responsibilities: - Organize high-impact events and marketing campaigns for drivers, gathering hundreds of participants with an average satisfaction score of 90% and an attendance rate of 102%. - Grow and manage a private Facebook community from 7000 to 14300 members, plus two WhatsApp groups (including one dedicated to women drivers). - Lead innovative projects such as Bolt Talks (+37000 YouTube views) and a football tournament bringing together 200+ drivers and families. - Initiated and managed the group’s first local YouTube channel, positioning France as the pioneer market. - Coordinate cross-functional work with Operations, Legal, PR, agencies, and suppliers to deliver seamless project execution. - Conduct roundtables with drivers to collect insights and strengthen product, operations, and communication decisions. - Produce detailed KPI reports and performance dashboards to support strategic planning. - Use tools including Google Suite, Slack, Notion, Trello, Canva, Figma, Braze, ChatGPT, Gemini and Infobip to manage communication and operations. - Communicate daily in English with international teams across Europe, Africa and Asia. - Manage quarterly budgets dedicated to community initiatives and events.

Supporting multi-channel marketing activities for a SaaS company specialized in internal communication solutions. Key achievements & responsibilities: - Managed and animated social media channels (Tech, HR, IT), increasing visibility and engagement. - Designed and executed content across formats: social media, blogs, email campaigns, landing pages, newsletters. - Sent targeted communications through HubSpot, improving campaign performance and user engagement. - Optimized SEO through keyword-driven articles aligned with strategic themes. - Contributed to marketing operations (events, campaigns, interviews, launches) aligned with brand strategy. - Monitored KPIs, produced performance dashboards, and recommended actions based on insights. - Maintained the editorial calendar and ensured consistency in tone, branding, and messaging.

Developing the brand’s online presence and strengthening community engagement. Key achievements & responsibilities: - Planned and optimized publishing schedules to maximize reach and engagement. - Organized community events and communication initiatives to strengthen brand loyalty. - Managed social media channels, interacting with audiences to grow company visibility. - Produced regular analytic reports by tracking performance indicators across platforms. - Created content consistent with brand identity and strategic objectives. - Designed and updated the editorial strategy (formats, frequency, messaging). - Piloted paid social campaigns and monitored their performance. - Conducted market and trend analysis to inform communication strategy. - Managed dashboards and workflows using Trello.

Supporting project delivery and digital communication for a major insurance-sector client. Key achievements & responsibilities: - Managed client projects and coordinated deliverables in collaboration with internal teams. - Wrote and published articles using WordPress CMS. - Edited and subtitled videos using Final Cut Pro for communication campaigns. - Analyzed KPIs and contributed to reporting and performance insights. - Built and designed newsletters using email marketing tools. - Updated and maintained website content via WordPress.

- Delivered personalized and friendly customer service, providing advice on products and fashion trends. - Handled cash register operations accurately and securely. - Managed merchandise receipt and verification. - Promoted the "H&M Member" program to enhance customer loyalty. - Assisted with merchandising, creating attractive product displays to drive sales.

- Provided enthusiastic and engaging guest reception at events. - Managed cloakroom operations, ensuring safety and organization of belongings. - Supported street marketing campaigns, distributing samples and promoting products creatively.

- Provided professional and friendly reception in French, English or Portuguese during check-in and check-out procedures, ensuring a positive first and last impression for guests. - Sold additional services such as Disney tickets and room upgrades, meeting guest needs and preferences. - Accurately recorded guest payments, handling cash, credit card, and other payment methods in accordance with security protocols.

- Marketing (strategies, campaigns, inbound, outbound…) - Communication - Web copywriting - SEO / SEA - Team management - Project management - Management of material and financial resources - Business development

- Communication - Event communication - Marketing - Event logistics - Event planning and organization - Creation of visual materials - Languages (English, Spanish) - Management