Jessica Rowntree

Co-Founder, with my brother Matt, of Rowntree², a fractional, hit-the-ground-running marketing and communications agency. Together we give you all the expertise you need to build awareness, attract investment and fuel growth but without the full-time price tag.

• Scale-Up Strategy & Business Readiness: drive scale-up initiatives and position the business for potential sale or investment. Focused on optimising growth strategies and enhancing the company’s market readiness • Go-to-Market (GTM) Execution: developed and implemented a comprehensive Go-to-Market (GTM) strategy to accelerate product adoption and expand market presence. Develop and oversee targeted campaigns to drive lead generation and customer acquisition • Partner Network Expansion: support the growth of the partner ecosystem, identifying and onboarding strategic partners to amplify product reach and enhance service offerings as well as foster collaboration and revenue-sharing opportunities • Brand and Product Development: collaborate closely with product teams to refine and position offerings, aligning product features with market needs, directing product initiatives to strengthen market visibility and communicate value propositions effectively • Marketing and Communications Oversight: lead the development and execution of integrated marketing and communications strategies, managing campaigns across digital and traditional channels, enhancing brand awareness and driving engagement with target audiences

Newly created role of Managing Director at the Global Sourcing Association, a social enterprise striving to make a difference and promote positive change across the technology and business services industry. Trusted by sourcing professionals for 35 years, the GSA is the consistent voice for the future of the industry and the professionals working within it; promoting sustainable and ethical sourcing to create a positive future for our businesses and our shared planet.

• Brand Development & Strategic Positioning: successfully developed a distinctive brand, proposition, and product suite for Emergence, enabling investment and acquisition within two years • Innovative Marketing Strategy: crafted a provocative, attention-grabbing marketing narrative on technology-driven business transformation, creating stand out in a competitive market • Product Suite Optimisation: designed a targeted, agile product suite tailored to specific buyer personas across various sectors, streamlining business development and reducing the competitive landscape • Thought Leadership & Engagement: drove thought leadership using data-driven content, influencer partnerships and customer testimonials, increasing year two revenue by 150% and establishing the company as a credible industry leader • Rebranding & Market Expansion: led the comprehensive rebranding of Emergence to Cognition post-acquisition, creating new digital, traditional and offline assets while building a Global Marketing team across the US, LATAM and Europe. • CRM & CMS Integration: spearheaded the transition to a unified global CRM and CMS, automating content publishing and enhancing customer acquisition and management processes • Global Marketing Strategy: developed and implemented a Global Marketing Strategy, collaborating with market leads to localise campaigns effectively, manage country-specific events and drive engagement. • Business Growth: contributed to a 72% revenue increase, expanded the client base from 11 to 46 and boosted Annual Recurring Revenue (ARR) by 20%. • Community Building: expanded the LinkedIn community to 11,000 followers, enhancing brand visibility and engagement • Performance Analytics: implemented rigorous performance reporting and dashboarding, providing the Global Senior Leadership Team with actionable insights, including A/B testing outcomes and campaign optimisation metrics

Emergence Partners is a new breed of Tech Consultancy and exist to make the world a better place to live and work through the thoughtful adoption of advanced technologies. EMERGENCE REBRANDED TO BECOME COGNITON

Establishing an earned media business for the Collective, working seamlessly with the strategy, creative and paid media teams for true audience-first, cross-channel, integrated media activation.

• Agency Establishment & Growth: founded Socialyse in the UK, the dedicated social agency within Havas, from the ground up in 2015, expanding it into an award-winning business with 40 team members across two offices, serving 35 clients and achieving £32M in billings and £8M in income • Business Proposition Creation: developed a unique 360-degree model for Socialyse, seamlessly integrating storytelling, content creation and influencer marketing with the scale and precision of paid media, complemented by real-world experiences and traditional media reach • Revenue Growth & Diversification: drove year-on-year growth, achieving a 10% increase in billings and a 20% rise in income through the launch of new revenue streams focused on Influencer Marketing, Data and Insights and Content Development. • Campaign Leadership: Led the delivery of impactful brand and performance campaigns for global clients including BBC, O2, Absolut, Amazon Prime and PayPal, consistently driving engagement and results across diverse sectors