Jessica Jacobs

San Diego photographer with a focus on portraits.

Project managed the Talking Up Music Education podcast. Featured guests included: Vince Gill, Emmy Lou Harris, Ben Folds, David Brooks, “Weird” Al Yankovic, Hunter Hayes, Vanessa Carlton, Victor Wooten, and Scott Page. Key achievements in 2020: • Increased overall NAMMFoundation.org page views by 1,155. • Increased page impressions on NAMMFoundation.org/TUME by 44%. • Added a playlist to NAMM Foundation's YouTube Channel resulting in an increase of podcast views by 5%. • Oversaw annual calendar. • Worked with podcast host to schedule podcasts. • Strategized guests based on CTA’s. • Wrote episode descriptions and titles. • Developed show notes. • Wrote and published podcast articles to NAMMFoundation.org. • Connected with guests and publicists to share episodes, and provided template social media copy for promotion. • Promoted episodes on social media channels. • Produced editorial style sheets. • Pulled quotes from transcripts.

Promoted the Talking Up Music Education podcast. Featured artists included: Vince Gill, Emmy Lou Harris, Ben Folds, David Brooks, “Weird” Al Yankovic, Hunter Hayes and Vanessa Carlton. • Connected with guest speaker publicists to share episodes. • Wrote and posted podcast articles to NAMMFoundation.org. • Pulled quotes from transcripts. • Coordinated with Entertalk Radio and Podomatic. • Promoted episodes on NAMM Foundation social media channels. • Wrote episode descriptions and titles. • Produced annual Style Sheet.

Project managed: Content Marketing, Web Content, Email Marketing, Social Media, Talking Up Music Education Podcast, Ad Campaigns, Registration/Housing for The NAMM Fly-In, and NAMM Show event planning for the Nonprofit Management Institute and Music Making Circles. Key achievements: • Project Management of the Nonprofit Management Institute at The NAMM Show from its’ infancy to year five. • Per year, managed 13+ projects, 7 social media channels/accounts, 12 social media marketing campaigns and 13 editorial calendars. • Idealized and implemented the monthly NAMM Foundation Newsletter to subscribers (116k+). Responsibilities: • Executed content marketing: social media, blogs, email marketing, images, digital publications, and testimonials. • Wrote, proofread and edited for The NAMM Foundation: website content, articles, advertisements, newsletters, toolkits, e-blasts, and social media posts. • Content creation produced on average, per year: 2,030+. By topic: social media posts, 1,736; social media campaigns, 12; unique articles, 48; testimonials/quotes: 136; interviews: 20; NF Newsletters: 11; targeted e-blasts: 51; photo galleries: 16; Instagram takeovers: 2; mobile app: 1. • Managed The NAMM Foundation blog. Researched, wrote, edited, interviewed, photo sourced and published articles. • Managed web content management for NAMMFoundation.org. Used SEO to create user-friendly content. Focused on evergreen content, including CTAs and updating old sites to increase reach. • Created monthly NAMM Foundation e-newsletters and e-blasts for niche audiences. Newsletters sent to 116k+ subscribers. • Strategized content and design, managed the editorial calendar, wrote and edited, conducted A/B testing as needed, measured analytics (click through and open rates). • Created shot lists for photographers, including Getty photographers, for NAMM Foundation and NAMM events. • Managed registration and housing for the NAMM Fly-In. • Event management of music-making circles.

Mastered the essential elements of social marketing, including social media strategy, community building, content marketing and social media advertising. HootSuite certified in Social Marketing. Social Media Marketing World annual attendee. • Managed seven social media channels/accounts: Facebook page (NAMM Foundation), Facebook group (NAMM GenNext), Twitter accounts (NAMM Foundation, Mary Luehrsen, NAMM GenNext), Instagram accounts (NAMM Foundation), and YouTube channel (NAMM Foundation). • Continual growth of all social media channels: 27,113 followers. • Continual growth of YouTube subscribers: 2020, 31%; 2019, 8.8%; 2018, 6%; 2017, 11%; 2016, 23%; 2015, 44%. • In 2019, social media followers increased by 8% across all channels and top tweets received more than 11k impressions each. Responsibilities: • Managed seven social media channels/accounts and 12 social media marketing campaigns. • Curated and created content. • Managed the editorial/content calendar. • Weaved storytelling through copywriting and interviews. • Photo edited. • Ghostwriting for music education thought leader Mary Luehrsen. • Created social influencer lists. • Promoted events and content for The NAMM Foundation, NAMM Foundation Partners, NAMM Foundation Grantees, and policy-related events for NAMM. • Curated Make Music Day's Twitter account as needed. • Curated Museum of Making Music's social media accounts, as needed for Make Music Day promotion.

• Represented The NAMM Foundation. • Coordinated and managed projects. • Communicated with international and national NAMM Members, partners, and over 8,000 music advocates. • Managed Ukulele and Drum Circles at NAMM Shows. • Managed housing and registration for NAMM Shows and the NAMM Advocacy Fly-In. • Managed NAMM Foundation Partners and related events at NAMM Shows. • Assisted in the planning, management and strategy of: NAMM Shows (Winter & Summer); the NAMM Advocacy Fly-In; Market Development Partnerships; Conferences and events such as Make Music Day, NSBA, Midwest Band Clinic, and AARP; and Best Communities for Music Education. • Assisted in the planning of NAMM Foundation events with partners including: The John Lennon Educational Tour Bus, VH1 Save The Music Foundation, President's Committee on the Arts and Humanities, Turnaround Arts, Kala, Remo, Music For All, Make Music Day and Sesame Street Workshop. • Coordinated artist relations at NAMM Shows and the NAMM Advocacy Fly-In. • Bands @ NAMM committee member; vetted submissions of artists to play at NAMM Shows. • Managed editorial calendars for NAMM Foundation e-blasts and articles. • Managed and produced monthly NAMM Foundation Newsletters. • Produced creative copywriting and editing for The NAMM Foundation, including: website content, articles, advertisements, newsletters, toolkits, e-blasts, and social media posts and descriptions. • Wrote copy and edited for NAMM.org Public Affairs articles. • Managed photographers onsite at SupportMusic Community Forums and music education shows, including Getty photographers and local freelancers. • Created shot lists for photographers for NAMM Foundation events, as needed.

Social media strategist for Real Healing Nutrition's (RHN) Instagram account. • Curated content and promotion of events for RHN. • Editorial pipeline/content calendar co-management. • Photo edited.

• Developed and established brand identity in the media and on social media networks. • Drafted quarterly e-newsletters to management and weekly e-newsletters to subscribers. • Drafted all copy and press materials, including: press releases, statements, and fact sheets. • Formulated and executed a comprehensive media plan. • CYT TV Producer. • Coordinated and promoted events via social media and other outlets. • Managed Facebook strategy and customer outreach. • Oversaw the coordination between 6,051+ Facebook friends, and 831 Twitter followers. • Tweeted daily about CYT Affiliates, news, and events. • Customized social media pages (Facebook, Twitter, Google+, YouTube, Instagram). • Stayed current with social media trends and tools. • Managed a content calendar for the CYT Blog. • Created blog content, executed and monitored it- using WordPress. • Authored blog posts, managed contributors, and arranged interviews on a global scale. • Steadily increased blog readership- page views grew to an average of 5,137 views per month; 84,902, all time. Tripled page views from 2011 to 2012.

• A spokeswoman for the largest children’s youth theater in the nation. • Global experience with regional Managing Directors and Artistic Directors. • Salesforce Administrator. • Event planner- annual CYT EXPO and Leadership Conferences. • Strategic partnership development. • Communicated with potential CYTs/leads. • Event planner and coordinator for CYT, Inc.'s annual Expo. • Seamlessly orchestrated events for a non-profit organization, with budgets no more than $40,000, for up to 500 people. • Co-managed 8-10 volunteers and directors. • Worked with The Hilton in Scotts Valley, Crowne Plaza in San Diego, and Best Western in Coeur d' Alene. • Coordinated conference space and established budgets, deadlines, logistics, and agendas. • Managed media relations and community outreach. • Main contact for vendors and sponsors. • Booked musicians and speakers. • Served as event copywriter and producer for marketing promotions. • Created visual displays for the 2013 CYT Expo.

• Wrote clips and music reviews. • Interviewed, edited, proofread, researched, and created ideas for articles. • Chatted music and life-direction.