Jessica Paulk

Responsible for improving how marketing work is done across the company through better processes, systems, and asset use. Work includes implementing and managing enterprise-wide tools, leading cross-functional projects, and driving operational improvements across both corporate and regional marketing functions. ▸ Lead Marketing Operations team focused on increasing efficiency, consistency, and workflow across marketing functions. ▸ Support marketing across a decentralized structure that includes corporate marketing and over 25 offices with regional marketing teams. ▸ Project and Change Manager for company-wide Pursuit Content Management strategy and solution; aligning marketing, operations, and subject matter experts across the enterprise. ▸ Core team member for the enterprise-wide implementation of Dynamics CRM, focused on opportunity, project, and personnel management. This included complex integrations with external systems, such as our digital asset management (DAM) system used to support RFP development. ▸ Project and Change Manager for the company’s first Digital Asset Management (DAM) system, leading one of OpenAsset’s largest implementations to date with nearly 400,000 assets. ▸ Lead enterprise-wide training to support successful adoption of new tools and processes, incorporating feedback loops and continuous improvement practices to ensure long-term success.

Drawing from my extensive background in website operations, technical integrations, digital marketing, and brand strategy, I partnered with business owners to bring a focused approach to streamlining processes, improving efficiency, elevating brand presence, and driving digital growth. Services: ⇢ Digital Process Integration & Optimization ⇢ Platform Management ⇢ Web Development & Maintenance ⇢ Digital Marketing ⇢ Branding & Visual Design

Contracted by companies as a marketing and design consultant to develop and implement solutions that align with their business and marketing needs. Partner with clients to develop brand positioning and visual identity while providing tools, resources, and education for all team members to create consistent, high-quality marketing materials. Work with clients to set strategic vision and create an overall marketing plan to accomplish marketing goals. Often act as a liaison between internal and external resources to ensure all objectives are achieved on time and within budget. ▸ Partnered with several small business owners and startups to develop an overall marketing strategy. Services included content marketing plan, email marketing, website development and maintenance, SEO strategy, digital course launch, and content creation for various channels. ▸ Provided creative direction and design of sales decks, brochures, and marketing collateral for several clients in finance, customer experience, and real estate sectors. ▸ Designed and developed enterprise level training program for one of the nation’s largest real estate companies. ▸ Led the brand refresh for an award-winning construction law firm. Created branded marketing materials for all business development efforts. ▸ Developed company marketing materials for Reality Based Group, a leading customer experience firm. Developed pitch and sales decks.

Hired to serve in a multifaceted role with direct oversight of creative and design services for the 8th largest contractor in North America. Led the vision, strategy and execution of creative efforts for US operations, including developing training programs, brand messaging, promotional marketing collateral, graphics and media designs. Coordinated and led team of design resources through end-to-end initiatives, provided training, mentoring and support to ensure the delivery of designs that were consistent with corporate brand image. ▸ Championed a large-scale, $350K+ brand refresh for the company, including developing and implementing new brand strategy. Created training and implementation plans and instructional materials to ensure successful deployment across all business functions. ▸ Developed and delivered enterprise level training on brand identity and messaging for all touchpoints of the customer experience to ensure a consistent brand image. ▸ Contributed to marketing/communications committee on a talent development initiative. Visited districts to assess talent, provide recommendations for improvement, share best practices and deploy new training programs. ▸ Designed and developed interviews and presentations with national clients; constructed key messaging and presentation strategy. ▸ Selected to committee tasked with creating new digital asset management system (DAM); vetted vendors, designed infrastructure and led the migration of all content from marketing portal to DAM. ▸ Partnered with cross-functional resources on the design of business proposals for national enterprise clients, including Amazon and Apple; won national master service agreements (MSAs) with numerous key clients. ▸ Overhauled strategy for recruiting initiative to boost impact; built and led design team through creation of visual materials and communications strategy for social engagement/campaign.

Contracted by companies to deliver engaging graphic and web-based design solutions that aligned with their business and marketing needs. Partnered with clients to create various design and branding materials, including brochures, websites, presentations, business cards, logos, portfolios and promotional visual designs.

Managed the full visual process and online presence for the district. Designed and produced marketing and promotional materials, as well as communications materials for all libraries in the district.

Led the design and creation of various graphics and visual materials for this distinguished ecological planning and landscape architecture firm. Created photomontages, project graphics and marketing collateral to help increase brand exposure and develop new business opportunities.