Jessica Garcia

Focus on BeatBox & Chillitas Brands

• Lead and manage a small team of Field Marketing Specialists. • Collaborate closely with sales and marketing teams to create and communicate region-specific plans for expanding the BeatBox portfolio. • Engage with retail accounts to drive volume sales, enhance distribution, and monitor pricing and shelf space management. • Build and nurture strong business relationships with key customers, addressing their needs to improve customer satisfaction. • Develop and implement BeatBox sales strategies based on market research and competitive analysis. • Manage the regional field marketing budget to ensure efficient allocation of resources. • Participate in sales and marketing meetings to identify opportunities for maximizing joint efforts. • Organize and execute effective market blitzes in coordination with the BeatBox salesforce. • Monitor weekly performance, identify proactive opportunities to close gaps, and track KPIs, key launch metrics, and other defined items

• Build the local face of Beatbox in Chicago in the most relevant way and follow the Beatbox national strategies and priorities. • Build local networks including opinion-leaders and essential influencers both online (social media) and offline. • Create marketing programs in the areas of our business; On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand. • Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation. • Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts. • Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area. • Activate national events with other FMC's/Brand Reps in regional territories. • Develop relationships with on premise managers, off premise managers, and wholesale sales and marketing departments.

-Recruited, trained, and directly managed 25 brand ambassadors to execute field programs targeted at over 40K consumers to drive new registrations and new users for the GoPuff mobile application. -Developed training program standards for new & existing employees to align with company goals, unit sell-out, and sales targets. -Strategized, managed, and led large-scale sponsorships & events to exceed regional performance targets and sales goals by 5% (targets: 500 weekly new users / 500 new weekly sign-ups, actual: 1,500 weekly new users / 1,500 weekly new sign-ups). -Developed & maintained partnerships with local government entities to create high-impact marketing programs to enhance marketing effectiveness and strengthen consumer experiences for GoPuff events.

-Recruited, trained, and directly managed 15 brand ambassadors to execute field programs targeted at over 350K consumers to drive brand awareness and sales growth. -Successfully sampled and educated over 90K consumers on the brand. -Managed a field marketing budget of $50K to allocate activities focused on targeted demographics to --maximize return on investment and focused activities on driving incremental liquid-to-lips sales growth.

-Recruited, trained, and directly managed 10 brand ambassadors to execute 142 on premise activations targeted at over 80K consumers to drive purchases with a conversion rate of 35%. -Developed training program standards for new & existing employees to align with company goals, unit sell-out, and sales targets. -Worked closely with account managers, Distributors, and local Anheuser Busch reps to create signage, menu features and visibility for the brand. -Completed weekly recaps that demonstrated our market successes.

-Recruited, trained, and directly managed 15 brand ambassadors & 25 influencers to execute field programs targeted at over 350K consumers to drive brand awareness and sales growth. -Managed a field marketing budget of $50K to allocate activities focused on targeted demographics to maximize return on investment and focused activities on driving incremental can-in-hand sales growth. -Successfully developed & spearheaded targeted social media campaigns across multiple platforms (Twitter, Instagram, & Facebook) to implement marketing and promotion tactics to drive incremental social media awareness & engagement while increasing website traffic from social media posts. -Exceeded sales quotas across all major KPIs (samples, first responder, influence, product drop) for all Reign Body Fuel Events (i.e., Tough Mudder, Reebok CrossFit Games). -Developed promotional campaign roadmaps & execution plans to include over 24 events a month, resulting in Reign becoming #2 in the performance beverage category.

-Marketing Plan Strategy and Development: Led a comprehensive annual marketing implementation plan & budget of up to $20K that included advertising, direct mail, e-mail, online advertising, social media, promotions, & partnerships. -Marketing Implementation: Successfully developed & spearheaded targeted social media campaigns across multiple platforms (Twitter, Instagram, YouTube, Vimeo, & Facebook) to implement marketing and promotion tactics to drive incremental social media awareness & engagement while increasing website traffic from social media posts.

-Work all major Tradeshows in Chicago -Hold supplies and product at my house -Schedule demonstrations at GNC’s -Set-up and Breakdown of demonstration -Pass out/ inform prospective clients about our product and its benefits

-Generated, nurtured, and qualified leads through field activities aligned with the strategic objectives to meet & exceed WTRMLN WTR targets with a team of 7 brand ambassadors that I directly managed. -Developed, executed, and optimized marketing communications plans and tactics to effectively promote new products & re-energize existing products through field events.

-Recruiting -Administrative duties -Setting up and executing interviews -Booking events