Jessica O’Connell
Creator Partnerships, Influencer Marketing Lead @ Fashion Nova
About
A Senior PR, Influencer Marketing and Brand Communications expert, I’ve spent the last 16 years working with some big movers and shakers in the travel, lifestyle, hospitality and wellness sectors. I am currently freelancing and seeking my next exciting full-time opportunity and would love to chat! Having worked for 3 start-ups, including one of which was named as Australia’s fastest growing platforms in 2023 by The Australian Financial review, I’ve worn many hats in my team and thrive on the hustle. With an innate ability to think strategically, whilst also delivering on big ideas, I am a strong team player that knows what it takes for brands to stand out in a fast-moving market. Building relationships is second nature, storytelling is my jam and I pride myself on being a leader, not just a manager. Simply, I’m a no-fuss, “get the job done” kind of girl and will always go above and beyond to deliver ROI for the brands I represent. Let’s make some magic!
United States
Los Angeles
Public Relations & Communications
Project Performance, Key Performance Indicators, Event Marketing, Budget Constraints, Activations, Event Management, Marketing Partnerships, Creative Content Creation, Pitching Ideas, Creative Ideation, Events, Relationship Development, Customer Acquisition, Consumer Marketing, Creator Economy, Multi-task & Handle High-volume Workloads, Attention to Detail, Multitasking, Marketing Campaigns, Event Planning
Experience
Creator Partnerships, Influencer Marketing Lead
Fashion Nova
Los Angeles, California, United States
Influencer and Brand Marketing, PR & Copywriting Consultant
Self-Employed
Working directly with brands and consulting with agencies across influencer marketing, copywriting, social media, content creation and account management to help bring big ideas to life and ensure brands are top of their game.
Content Marketing Director - Contract
BYRDLI
Sydney, New South Wales, Australia
Marketing Manager
Lyka
Content Marketing Manager
Lyka
Sydney, New South Wales, Australia
Editorial Consultant
Multiple Companies
Sydney, New South Wales, Australia
I have been consulting for a variety of lifestyle brands, including LUXEY and Aqua Gild. In addition, I have also been working with agencies, Tracado and Calico Jagger. Work includes: - Social media management - Feature and short form editorial work, as well as content for eDMs, press releases and blogs - Photography and photo editing - Editorial strategy
Assistant Editor
Travel You
Sydney, New South Wales, Australia
In this role, I worked alongside the Editor-in-Chief to provide strategic overview and editorial direction. I also assisted in setting the publication up for acquisition. In addition, I wrote curated articles on destinations around the world, conducted interviews, implemented global campaigns, liaised with tourism boards and content creators, and pitched to global media. I had 20 direct reports all around the world, all of whom worked on tight turnaround times. This role allowed me to hone my skills in all areas, including leadership and team management.
Communication Specialist
Excite Holidays
Sydney, Australia
In this role, I managed editorial content and produced global press releases, as well as destination guides for national campaigns in collaboration with various tourism boards, all of which had strict briefs and deadlines. I also headed up socials and curated all content and copy across the various social media channels. In addition, I assisted in the planning and implementation of events.
Content Writer
TWC
Melbourne, Australia
This role saw me create custom imagery and written content for the social pages of major brands including Maybelline Australia, Essie, Ardell Lashes, Aspect Skincare and many more.
Account Manager
Soda Communications Limited
Melbourne, Australia
I worked directly with a number of lifestyle-based clients to ideate and create national media strategies, events and social media content. Clients included Collective Establishments, Adelphi Hotel, Art Series Hotel Group, Sleeping Duck, TW Steel, Renault, Brown Brothers, Madame Flavour and Gilly Goat Baby. In addition, I created and sent out press releases and press kits, and built relationships with key national media.
Contributing Fashion & Lifestyle Editor
She is, Sarah Jane
Melbourne, Australia
A Melbourne-based fashion, beauty & lifestyle blog, I wrote many fashion and lifestyle pieces and attended events on behalf of Sarah-Jane Young. www.sheissarahjane.com.au | @sheis_sarahjane | facebook.com/SISJBLOG
Education
Charles Sturt University
Charles Sturt University
Jessica O’Connell's Contact Information
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