Jessie Harris

- Strategize and execute on digital marketing campaigns including SEO, SEM, Display, and Paid Social advertising with a focus on conversion and lead generation - Work collaboratively with international leaders and across departments to ensure the online experience and campaigns are accomplishing the company's goals - Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, paid social, and through organic traffic - Leading and working alongside developers to resolve technical errors and execute on large-scale projects - Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy and identify opportunities for growth - Management of all external SEM, Display, and Paid Social Vendors - Educate teams on present needs & opportunities for international technical SEO - Continual monitoring of competitive and other industry digital marketing programs to identify and test new best practices

- Managed requirements for on-site & off-site SEO enhancements and improvements - Performed in-depth site audits of technical performance, taxonomy structure, and content placement - Generated competitive analysis and keyword research benchmarks to track business performance against competition - Monitored site activity to identify shifts in traffic - Used data to gain insight into user experience, behavior, site usability and effectiveness - Maintained and published weekly/monthly website analytics, response rates, and sales reports - Drove link building and content marketing strategy to align with SEO best practices  - Managed integrity of local listings accuracy and consistency on search engines and business listings - Collaborated with reputation management strategists to monitor the local and national search landscape - Partnered closely with senior-level executives regularly to continually grow the business - Recommended process improvement techniques for improving workflow

- Analyzed competitive search performance - Tracked conversions - Assisted in overall creation of search marketing strategies for clients - Created and implemented on-page SEO strategies with attention to user experience - Prepared website analytics reports for strategists and CEO - Conducted keyword research for all client projects - Worked under stress and timeline constraints to ensure all projects stayed on task - Performed market research - Ensured client satisfaction

- Research Assistant for Dr. Jesse Fox, Communication Advisor