Jessica Grant

Providing strategic and operational expertise in Mobile App Acquisition, Subscription User Growth and Ecommerce Performance Marketing, helping companies develop best practices across channels and identifying new opportunities for companies in customer and revenue growth.

Managed team driving all performance marketing across both E-commerce brands and Subscription Brands. Responsible for $10MM + annual budget across channels, and working cross functionally with store and product teams to develop and execute on strategic initiatives while maintaining positive ROI. Partnered with Store,Finance and Product teams to develop accurate re-forecasting and planning budgets on a granular by channel level, product & device level Developed go to market plans for re-launch of mobile subscription products responsible for driving over 500K installs in first quarter of launch. Partnered with both internal and outside agencies to build out data governance rules, and set up operational process for finance, budgeting and tracking Reviewed and identified cost saving measures for tools and partnerships cutting costs by over $1MM annually, as well as providing better resources and knowledge to the team and company to improve performance and increase brand awareness and performance across all channels. Led initial discovery on SEO deficiencies and put in place structure to improve initial performance. Managed and trained team on mobile analytics and optimization to increase visibility of mobile apps, reporting and ASO

Responsible for all partnership and digital user acquisition growth channels. Working with founders to develop digital marketing strategy across search, social & industry partnership channels. Grew marketplace supply and demand through strategic digital placements. Partnering with Finance and founders to develop initial budget and growth forecast throughout initial growth phase of Outdoorsy. Lead internal team and partners on optimization and market growth of both supply and demand growing transaction volume exponentially through multiple digital channels. Identified and vetted industry partnerships incl. working closely with sales team for Outdoorsy’s professional software. Coordinated with internal and external agencies on event participation and coordination. Lead initial partnerships and conversations on global expansion, incl. managing digital performance partnerships and offline opportunities. Partnering with Customer Service Team to identify issues, help with resolutions and new process to increase customer satisfaction.

Responsible for growth and UA strategy for all Zynga Social Casino (Slots) & Match-3 games Provide recommendations on budget, strategy across games to Finance, C-staff and Studio heads on a weekly/monthly basis as needed Provide feedback to Sr. Staff on overall portfolio performance, new opportunities, resource constraints, etc. Built out and trained core team to help manage multiple titles including 4 game WW game launches within a 1 month period. Lead adoption and training of new processes to help improve creative testing and approval processes with both external and internal teams/studios. Responsible for working/providing feedback with new studios to integrate Zynga UA Tech, including attribution, creative processes and reporting. Working with studio teams to provide recommendations on ASO and in-App store testing. Partnering with Product Management on CRM initiatives for both Re-engagement of users as well as acquisition opportunities.

Responsible for large media buy management across multiple casual titles and sources. Working with multiple teams to develop and execute cohesive strategies on Go to Market plans for new game launches as well as maintaining performance and growing user bases is legacy games. Partnering with Analytics and Engineering to investigate and develop processes for data integrity and reporting, identifying key issues and providing solutions to mitigate and solve day-to-day issues that arose in regards reporting and internal processes. Lead internal cross functional team on the integration of new tracking and attribution technologies that was adapted and integrated by all studios and games Developed robust launch and user acquisition strategies with key partners (ie. Facebook, Google), allowing us to expand our relationships by participating in Beta’s, case studies and growth opportunities.

Worked across multiple departments to develop new strategies for internal and external communications and workflow. Including deep diving into analytics and reporting tools, developing new training and project management processes and researching and integration of customized CRM for the Sales team. Overall responsibilities, included managing project management of small and large internal project development, working closely with tech teams and external partners on Web App development and integration, developing, and implementing a strategic return user email strategy, including in depth testing and reporting to senior level management. Working closely with senior management to implement and provide strategic input on key company objectives and product development. Manage all key communications with partner ESPs and third party monetization partners. Work with all key departments on improving and developing new reports to improve overall performance objectives for teams. Provide strategic input and management of Web app for partner ESPs Manage team on direct implementation and training for Sales CRM integration and Project Management App. Working with key senior management to improve overall communications across teams.

Maintained day-to-day operations of startup, including managing all reporting, billing and liaising with team to build and maintain new client campaigns. Worked with engineers to integrate with new mobile exchanges and was point contact between teams, troubleshooting as well as coordinating any updates and technical details that needed to be done. Worked closely with sales to onboard new mobile advertiser clients, providing feedback and implementing new campaigns, performance and optimization.

Leadbolt is a mobile ad network with a focus on monetizing Android & iOS mobile applications. As Advertising Manager I was responsible for the business development and sales for new Advertising clients as well leading the partnership and technical integration of third party mobile traffic sources such as Pubmatic, Vserv.mobi & Inner-Active. My role also included sales outreach, on-boarding of new clients and troubleshooting any issues for new and current clients, making sure that campaigns were optimized and able to utilize Leadbolt’s unique mobile traffic while reaching the client’s target goals.