Jessica Crouch Perry

Leading email product development for Condé Nast. This means: - Using email to build direct relationships and retain audiences on brands including The New Yorker, Condé Nast Traveler, Vanity Fair and WIRED - Growing subscription, commerce and advertising revenue via the email channel - Owning technology strategy - Leading crossfunctional teams I also lead the experimentation team, embedding experimentation best practice in our product development process.

Launched a paid recipe subscription for Bon Appétit and Epicurious, including initial discovery for an iOS app. • Spearheaded project to reorganise 40k recipes experience around a structured taxonomy, redesigning user journeys and seeing a 6x increase in traffic to recipes from navigation. • Experimentation to increase user engagement through recipe search. Search CTR up from average 16% to 51% by changing search algorithm, leading to increased recipe consumption and exposing users to subscription prompts. • Led redesign of homepage to increase journeys to recipes, leading to a 35% YoY uplift on recipe CTR

Founding member of new team in London set up to unify Condé’s global product development operations and create new products at scale. Assisted in hiring product, design and engineering colleagues, and a focus on team culture. • Launched/migrated to a new unified CMS for Vogue and GQ across 11 global markets (Europe, Asia, Mexico). In key markets, publishing efficiency increased 4x • Partnered with Audience Development/SEO/Editorial team to simplify sites to drive audience growth primarily through focus on SEO improvements

First product manager on multi-year project to build a unified CMS and front-end platform for Immediate's 40+ consumer brands (including Radio Times, BBC Good Food, Gardener's World). Worked closely with design, user research, engineering and external agency partners through discovery phase and senior product leaders to set the product vision and roadmap.

PM on parenting brands including MadeForMums.com, building features to help parents get the information and advice they need to raise happy, healthy children. • Grew users 47% YoY through SEO improvements and building community features • Partnered with editorial to improve affiliates programme and improve user experience of parenting product reviews. Affiliates revenue increased 8x.

Launched redesigned Thorn Tree community for travellers to connect and plan their next trip. • Increased registrations by 75% through simplified registration flow • Increased PVs 32% through SEO improvements to the community

Community management and social media, while completing an MSc.

Email campaigns and brand search optimisation using Amazon's inhouse suite of tools. Worked closely with key accounts on the Baby Store to increase revenue and sales through brand marketing and site merchandising.

Editor in the production of Lonely Planet print and digital travel guides to Asia, Africa and Western Europe.

Editing and proofreading non-fiction books on their journey from manuscript to published title. Assisting senior publishers and editors in manuscript assessment, marketing and sales briefs.