Jessica Buckley

Senior Director, Head of Brand Content @ ServiceNow

About

I’ve spent my career bringing brands to life through integrated marketing—leading end-to-end campaigns and activations across just about every industry you can imagine. Currently, I lead a 30+ person Brand Content team at ServiceNow, overseeing organic social, thought leadership, and our digital content experiences. Before that, I worked agency-side, running large-scale, integrated marketing efforts for brands like Realtor.com, Aveda, Kohl’s, Il Makiage, FedEx, Exxon, Subway, A&E Networks, and IBM. Over the years, I’ve worked across nearly every medium: big-budget TV productions, audio, retail signage, events, CRM, and everything in between. But what really motivates me isn’t just shipping the work—it’s building data-driven marketing that actually connects with people. I believe the best brand storytelling happens when companies stop talking at audiences and start listening—treating people like humans, not segments, and focusing less on what they want to say and more on what their audience actually needs to hear. Outside of work, I design fashion runway shows and campaigns using entirely AI-generated designs. What started as a creative experiment has grown into a community of 200K+ followers. (You can find it at @designingcouture on Instagram.) Other interests include other people’s dogs, true-crime TV, overspending on beauty products, retro video games, and 90s hip-hop.

Country

United States

City

New York

Industry

Computer Software

Skill

Integrated Brand Marketing, Business-to-Business (B2B), Content Strategy, Content Marketing, Team Leadership, B2C Marketing, B2B Marketing, Project Management, Marketing, Cross-Channel Marketing, Social Media Strategy, Interactive Marketing, Advertising, Digital Strategy, Digital Marketing, Integrated Marketing, Copywriting, Creative Direction, Social Media Marketing, Strategy

Experience

Senior Director, Head of Brand Content

ServiceNow

2024-3 - Present · 2 yrs 7 mos

Leading our 30-person Brand Content team focused on social media and thought leadership that builds awareness, trust, interest, and community.

Director, Head of Brand Social

ServiceNow

2021-9 - 2024-3 · 2 yrs 7 mos

Vice President, Client Services

Huge

2017-3 - 2021-9 · 4 yrs 7 mos

Brooklyn, New York, United States

-Led the Realtor.com retained business, driving integrated marketing activities across TV, digital, and social to build brand affinity and drive consideration. Supplemental efforts included brand strategy, channel planning, mobile and .com UX exploratories, and measurement and reporting. -Client services lead across a variety of other projects including Il Makiage US launch (OOH, .com, experiential, social, digital), Aveda rebrand (brand guidelines, social, retail signage and activations), La Mer CRM (loyalty and personalization audience mapping), Kohl’s (TV, social, loyalty) and Canidae (digital, social and packaging) -For all accounts, managed scoping, contract negotiations, staffing structures, and revenue reporting

Account Director

360i

2014-8 - 2017-2 · 2 yrs 7 mos

Accounts: SUBWAY, A&E Networks -Subway account lead; oversaw development of overarching social strategy, creative development for all campaigns and activations on the brand's owned social channels, as well as insights and reporting -A&E account lead; oversaw ideation and production of all social integration projects for TV shows (eg. Vikings, ROOTS [Cannes shortlist]), award shows (eg. Critics’ Choice Awards, "Social Centerpiece"), and events (eg. Shining a Light: A Concert for Progress on Race in America) -For all accounts, responsible for revenue management, team staffing, retainer/project scoping and overall business profitability April - November 2016: Pernod Ricard - Absolut - managed integrated agency process as lead agency alongside 3 partner agencies; oversaw creative development for all activations including product launches, seasonal campaigns and Hoppr, Absolut's "party hopping and hosting" mobile platform.

Management Supervisor

DDB

2013-7 - 2014-8 · 1 yr 2 mos

Esso / Exxon Mobil North America: retail, digital, CRM -Strategy, creative development and production of retail loyalty and card campaigns working alongside digital and search teams for all complementary online engagement tactics within the US and Canadian markets

Account Manager

BBDO Worldwide

2012-2 - 2013-6 · 1 yr 5 mos

FedEx -Integrated brand marketing and production efforts (digital, TV, print, and social) across FedEx Office brand. -Led onboarding and transition of FedEx International business from the NY office to BBDO Paris. Save the Children -Integrated marketing lead - TV, video, print, digital, direct, social

Account Supervisor

Ogilvy

2010-5 - 2012-2 · 1 yr 10 mos

May 2010 - July 2011 IBM global integrated marketing: digital (.com, search, OLA, social, mobile, media sponsorships), video, print, radio, demand gen; helped launch IBM's Smarter Planet campaign for midsize businesses; supported regional trans creation efforts in EMEA & APAC for all demand assets August 2011 - February 2012 Kimberly-Clark NA brand advertising - Kotex & U by Kotex: TV, print, integrated agency team lead