Jessica Bazataqui Didier

Casmara is a renowned premium cosmetics laboratory recognized worldwide for creating and manufacturing unique, exclusive formulations that help customers achieve their best selves. With over 50 years of history, Casmara combines tradition and innovation, supported by a strong family heritage. Our success is built on uncompromising quality and continual innovation — values I carry forward in my role as International Marketing Manager, leading the global strategy and adapting our vision across more than 80 countries.

As Commercial & Marketing Director I developed and executed sales and marketing strategies to consolidate Cermer as the worldwide brand in ceramic food packaging and expand market presence in the US. I implemented a new digital marketing strategy to generate an increasing pipeline of qualified leads and position Cermer as a sustainable and high value option of packaging for the food industry. Sales and marketing integration enhanced customer experience and business growth. Cross-functional collaboration ensured a unified approach to Cermer business and cultural transformation driven by value creation to deliver high quality, differentiation and innovation. As part of Cermer’s transformation, I built sales and marketing team by fostering a culture of continuous improvement with a customer-oriented approach. Creating a positive work environment where team feels involved in decision-making and empowered with the integration of business intelligence tools. Responsible of budgeting and preparing sales forecasts, ensuring alignment between supply and demand for optimal results. Actively monitored sales performance and product launches from concept development to market final introduction.

As Business Development Manager I identified and pursued new business opportunities in the US and Canadian food market and forged strategic partnerships while leveraging existent portfolio in France, Belgium, Switzerland, Germany and Australia. I developed and implemented sales strategy, providing sales forecast and sales analysis reports. I collaborated closely with marketing to create strategic content for brand awareness, qualified lead generation and customer value creation. I managed projects in coordination with R&D, tailoring proposals to meet specific customer needs. My efforts in market trend analysis led to the identification of emerging opportunities and customers preferences to drive strategic decisions. Attended networking events and represented the company at exhibitions, enhancing brand visibility.

Salinas is specialized in the conception and production of rigid cardboard boxes for luxury markets. Adding value to the packaging by way of personalization, new design techniques, high quality graphics and improved sustainability. As Key Account Manager I developed and managed a portfolio of international B2B key accounts collaborating hand to hand with prestigious houses and emergent niche brands. I monitored all stages of the project from the design concept and technical development to the delivery of the final product. My experience in the packaging market has given me a great understanding of the high-quality demands of luxury brands and their need to provide an exclusive experience to the consumer. I have acquired expertise in consultative selling creating value proposal, providing innovative, sustainable and customized packaging solutions.

As an Account Manager I am responsible of developing business in French and North European luxury market and managing an existing portfolio of B2B accounts in the fragrances, cosmetics, fashion, fine foods and Champagne segments. I also provide support to the CEO with the management of national key accounts and the elaboration of the export strategy. Analyzing the key trends impacting the market and growth’s opportunities were essential to create value as well as having a deep understanding of customer’s marketplace, needs and challenges.

My experience as Cultural Manager at the Spanish Embassy and the Technical Cooperation Office in Bamako gave me the opportunity to evolve in a multicultural environment rich in exchanges, encounters and challenges. I was responsible of the identification, organization and communication of the Cultural Program meeting the objectives of AECID Strategy Culture and Development. My role was to develop cultural activities in partnership with Malian and international actors by promoting co-productions, artistic residencies, workshops and collaborations with events as the African Photography Biennial, Bamako Encounters or the Danse Biennial in Africa among others. I was also in charge of evaluating and monitoring projects financed via CAP and the presentation of AECID programs in cultural and educational fields. I contributed to the elaboration of the report “Étude Stratégique du secteur culture et développement au Mali” which gave the opportunity to explore deeper the cultural life in Mali with its diversity, multiculturalism and interculturality.

My participation in this project responded to a personal necessity to connect artistic activity to a social approach. This was in line with a theme that I have analyzed in depth during my Master’s degree course: potentialities of art in the construction of an alternative social project. Puckllay, member of the Red Latinoamericana de Arte para la Transformación Social, is a Peruvian association composed of artists and professionals that carries out a social inclusion program using artistic and cultural activities. It incorporates art, education and community actions as a mean of promoting active citizenship, human rights, social and individual development. My work consisted in supporting the planification and monitoring of activities, the dissemination and communication, and research for funding sources. I also held body expression workshops for children and adolescents in situation of social exclusion.

For 7 years I have been working as a professional dancer in different dance companies and festivals all around Europe and participating in several cultural projects.