Jessica Z.

Brand portfolio - diptyque, Byredo, Serge Lutens, Goutal, vVardis, Trudon, Ginori 1735, Maison de L'Asie

Texere Advisors assists European companies to drive a sustainable retail expansion in strategic markets in Asia, managing activities as an extended branch office to deliver tailor-made solutions and establish enduring partnerships. Promoted to Division manager to oversee all design lifestyle brands in Texere Advisors within 2 years of service. Offered the position of Junior Partner in April 2022. Brand portfolio Furniture: Cappellini, La Cividina, EMU, Moroso, Potocco Porcelainware: Ginori 1735, Lladro Lighting: Lodes Bedlinen: Frette Others: Berkel (Vintage ham slicers), Boglioli (Men’s fashion), Sifarma (skincare) Actively develops and implement commercial, operational and marketing strategies on behalf of the above brands for the Asia market in both retail and contract business channels. Responsible in maintaining a reliable network of stakeholders and partners that would promote the brand's equity within the relevant industry. Development of the business through sourcing, appointing and negotiating terms with the relevant business partners and distributors, to ensure a long-term and sustainable growth in the market. In-charge of reviewing terms and contracts, and supporting the appointed partners to ensure smooth communications between clients and brand principals. Frequent and extensive travels to APAC region (including China) for Business meetings, Trainings, Brand introductions and presentations. Supervision and mentoring of a Brand Executive to handle daily operations of the assigned brands and data analyses.

Responsible for increasing sales on E-commerce platform, Zalora, through communicating with respective brand partners of the Arcadia group of brands, including Topshop, Topman, Dorothy Perkins and Miss Selfridge. Support business strategies in brand positioning, sales and market shares by identifying opportunities and risks through product mix analysis. Planning promotional activities through the season by working with E-commerce vendors and Marcoms team. Conduct weekly review with vendors and provide feedback to brand principals to maximize marketing efforts and sales performance. Review and analyze sales performance to develop or tap potential growth in the respective brands’ businesses.

Oversees a team of merchandisers responsible for country’s pricing strategy and working closely with marketing teams to propose back-end campaigns to complement pricing strategies. Championed a back-end system (TITAN) change to improve work efficiencies of the pricing team. Another aspect of this role includes stock planning to ensure a good sell-through of inventory through various channels and avenues. Conduct seasonal catalog buying of major luxury brands and their assortment and monitor brands’ trends in terms of cost markup, profitability and margins.