Jessica Tiddes

I’m a beauty industry leader with 20+ years of experience spanning brand education, product innovation, testing, experiential marketing, and go-to-market strategy. As a stylist at heart, I approach everything through the lens of the end user — translating product innovation, technical information, and brand vision into experiences and storytelling that feel clear, relevant, and genuinely impactful for both professionals and consumers. My background sits at the intersection of education, marketing, product development, and consumer experience. I specialize in transforming complex product features, ingredient stories, and technology into approachable brand messaging, launch strategies, educational content, and field-ready experiences that drive engagement, adoption, and long-term brand loyalty. Throughout my career, I’ve partnered cross-functionally with Product Development, Marketing, Creative, Sales, Retail, and agency teams to support product launches across styling tools and haircare categories. My experience includes leading large-scale testing initiatives, building ambassador and creator programs, developing education ecosystems, supporting retail expansion, and translating real-world stylist and consumer insights into actionable strategies that strengthen both products and brand positioning. I’m especially passionate about identifying white space opportunities and building programs that connect education and marketing in a more meaningful, consumer-focused way. From developing Pro Ambassador networks and creator education systems to supporting launch campaigns and product testing frameworks, I enjoy creating scalable initiatives that bring together innovation, storytelling, and performance. At the core of my work is a passion for building strong partnerships, developing talent, and creating experiences that feel intentional, collaborative, and results-driven. I thrive in fast-moving, cross-functional environments where creativity, strategy, and execution all work together to bring brands and products to life.