Jessica Thompson

Responsible for overseeing strategy and performance for all online channels as well as creating and adhering to digital budgets and desired KPIs. Manage all agency partnerships and lead short-term and long-term collective growth plans. Communicate with the internal sales team in regard to lead quality and keep the team apprised of all new digital lead efforts. Produce monthly/annual budget recommendations, campaign performance reports, as well as customer acquisition analysis.

Managed all marketing aspects of VTrips, LLC. family of brands to include websites, marketing materials and collateral. Directed a team of both internal team members and external freelancers. Worked with vendors and channel partners such as Airbnb, VRBO, MyBookingPal, Nextpax, etc. to ensure listings are complete, accurate and optimized. Created weekly and monthly trend reports to represent channel performance for executive team and board team member review. Websites managed: VTrips, VacationRentalPros, Jackson Mountain Homes, Hilton Head Rentals & Golf, Maui Rental Group and a handful of microsites.

Lead the digital acquisition team and all eCommerce acquisition efforts for the Madison retail brands: Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, VivaTerra, and sister company Evergreen Enterprises. Responsible for each retail brand's paid search (SEM), shopping datafeeds (PLAs), remarketing, and SEO efforts, as well as affiliate programs and new marketplace expansion. Retail Marketplaces to include Amazon (1P, 3P, Vendor, Sponsored Ads), eBay, Walmart & Jet - as well as Wholesale channels to include WayFair, Castlegate & Overstock. Charged with forecasting annual budget flows for digital channels and adhering to desired ROAS targets.

Managed the marketing team and all marketing initiatives, including branded WillowTree marketing efforts (B2B) as well as marketing services for current clients (B2C). Marketing services for clients consisted of proven successful launches within the Google Play Store and Apple App Store to include the creation/implementation of App Store copy recommendations, Smart Banners, Email Marketing Strategies, Media Kits, Social campaigns, PPC opportunities (SEM, GDN, etc.), blogging & affiliate marketing, and SEO strategies to include landing page creation and optimization.

Oversaw the online marketing team and digital efforts associated with Plow & Hearth, LLC family of brands. Managed each retail brand's affiliate program, comparison shopping / marketplace initiatives, paid search, SEO efforts, site analytics, competitive analysis, and display advertising. Developed and adhered to each brand's budget for all online channels with the goal to increase ROI while reducing expense ratios. Created reporting functions and metric analysis of all digital programs as well as online market trends while identifying new opportunities for revenue growth and brand awareness.

Provided various clients interactive marketing solutions to make their business successful by analyzing their current online footprint and making recommendations for how to expand it through the use of prospect email, CoRegistration, paid search, SEO, targeted display, loyalty programs, landing page optimization, site analytics, competitive analysis, match & deploys, E.C.O.A., and eAppends. The range of industries supported included electronics, financial, insurance, and pharmaceutical.

Maintained direct mail production capacity by determining, monitoring, and updating print production and fulfillment priorities. Responsible for developing and implementing growth strategies for national and local endorsement relationships for Genworth’s Affinity and Long Term Care channels.

Managed creative conception, print execution, and fulfillment for all direct mail programs and marketing communications. Interfaced with cross-functional and cross-departmental teams to meet deliverable expectations, as well as adhered to budgets, brand guidelines, and strict quality standards.