Jessica T Reed

Designer womenswear specialized in Jersey, Knitwear & Loungewear

Lead the daily work within the design department Teamleader; managed a group of designers and design assistants Process management to meet deadlines and reach the strategic goals within the design and purchasing department Collection coordinator Designer womenswear specialized in Wovens, Outerwear and Outdoor Cellbes Equestrian Build the brand from scratch together with the product manager Logo design, labelling and branding Design of the collection

Category designer Womens Outerwear Concept designer Sport/Activewear, Swimwear & Menswear Trendforecasting, colour and print direction Moodboards & silhouettes Assortment & collection planning Design of garments & prints

Concept designer for XLNT (substitute position) Trend forecasting and inspiration trips Moodboards and colour charts Assortment planning, silhouettes and designs

Range planning and assortment structure of the kids collections Finalized sketches of the collections Was the link between Assortment and other departments (Marketing/Communication/Shop management) - build campaigns for web/paper activities Briefs about the products and collections to art directors and copywriters, approval of layouts etc. Photo trips - preparing/styling/execution Was in charge of the baby collection: Collection planning for a whole season with monthly drops Budget responsibility, initial forecast and price strategy Design of products & prints Product specifications

Was in charge of the baby collection and kids underwear Trend forecasting & analysis Moodboards and colour charts Collections planning Design of products & prints Product specifications Buyer of external brands: Lundmyr, Sunblock, Me Too, Vertbaudet (French kids brand) Buyer of licenses: Hello Kitty, Disney, Angry Birds etc. Budget responsibility, initial forecast and price strategy

Worked in the ladies department. Was in charge of and designed several different concepts during these years (i.e classic woman, basics, party) Trend forecasting & analysis Planned the collections Moodboards and colourcharts Product design and prints Product specifications Buyer of products from agents etc. Buyer of Daxon (French senior brand) Budget responsibility, estimated demand and price strategy

Worked in the Ladies department. I developed a minor concept from scratch (party clothing). Assisted the product manager with product specifications, quantity simulations, sample management etc. Order and delivery administration. Wrote product information to copywriter and call center. Styling and preparing for photo shoots and assisted during photo trips. Documentation of sales statistics.

Worked for an agent (Indian clothing supplier of womenswear and kidswear). Assisted during the selling process. Order administration and sample management (incl labdips, strike offs, accessories). Handled wash & care tests. Daily communication with suppliers and customers.