Jessica Schenk

• Collaborated with cross-functional teams, internally and externally, defining the strategic roadmap for the website, PPC, and email • Generated and implemented new marketing initiatives to increase sales, lead volume, and profitability • Oversaw the digital marketing team, managing channels across affiliate marketing, web development, and email marketing, and directly managed PPC campaigns • Consolidated, analyzed, and presented company-wide data from various platforms, delivering data driven strategies in order to achieve targeted KPIs • Partnered with sales, marketing, finance, and product teams to set a strategic digital path to growth • Oversaw and facilitated website development and UI/UX enhancements based on user interactions and web metrics

• Managed day-to-day team activities; project management and task prioritizations; and campaign best practices and tools adoption • Built projections and forecasting calculations as it pertains to incremental client growth • Developed and supported end-to-end multi-channel strategy to align with brand goals and initiatives • Led client to achieve an 87% YOY revenue growth receiving Best Overall PPC Initiative (small business) from Search Engine Lands 2022 Awards.

• Developed buyer personas and created campaigns based on the buyer’s journey using audience insights and competitive analysis tools • Shaped and developed processes to streamline department efficiencies • Developed creative testing roadmaps, creative briefing, and performance readouts • Owned channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics

• Setup, executed and optimized paid media strategies utilizing Google Ads, Microsoft Ads, Meta Ads, Pinterest, Quora, AdRoll, LinkedIn, and Amazon • Performed ongoing keyword research and seasonality planning • A/B tested and optimized ad copy, landing pages, image ads, and video ads • Tracked, reported on, and evaluated client KPI’s • Managed client account budgets allocating spend throughout campaigns and platforms

• Directly managed and oversaw all web development including project planning, budgeting, and scheduling • Analyzed site performance and trends to develop strategies to increase traffic and conversion rates • Provided website revenue and inventory forecasting • Produced ongoing KPI reports including conversion rates, traffic distribution, cart abandonment rate, revenue, and profit margins • Worked closely with shipping, sales, and customer service departments to continually improve upon the customer experience • Worked hand-in-hand with the marketing team to improve ROAS for PPC, Facebook, Instagram, and email marketing campaigns

• Ongoing front-end web design increasing conversion rates, B2B leads, customer UX, and site speed • Performed ongoing A/B testing optimizing content, page layout, CTA’s, and pricing • Curated product, buying and comparison guides, and article/blog content using SEO best practices

• Responsible for the design, development, and implementation for print and online marketing materials