Jessica Reed

As a VP of Merchandising, I have led merchandising strategy and execution for luxury & contemporary retailers. With over 12 years of experience in the fashion industry, I have a proven track record of driving sales, profitability, and customer satisfaction across multiple channels and categories. My core competencies include trend forecasting, assortment planning, consumer behavior analysis, e-commerce and direct-to-consumer management, visual merchandising, and cross-functional collaboration. I am passionate about creating compelling and relevant products and experiences that reflect the brand's values and vision.