Jessica Pozzebom

Key Responsibilities: - Own and actively manage the social media presence across Instagram, TikTok and YouTube for Just Sunnies and its sister brand, Sunglass Connection - Plan, create, film, edit and publish content for organic and paid campaigns across Meta, TikTok and Google Ads - Set up, manage and optimise TikTok Ads campaigns on an ongoing basis - Nurture corporate brand partnerships and manage the annual brand activation calendar across owned channels -Coordinate and execute brand activations in line with brand partners and business objectives - Produce and present comprehensive social media and campaign performance reports. - Design and build graphic assets in collaboration with the Creative Marketing Executive for digital, website and in-store use - Work hands-on with retail teams and shopping centre marketing to roll out in-store campaigns across five store locations - Update and maintain website content alongside the Marketing and E-Commerce Manager across both brand websites - Support seasonal photoshoots and personally capture behind-the-scenes campaign content

As the Social Media Coordinator for Crispy Italian Bar, which has been operating since May 2023, I manage the business's online presence across multiple platforms, drive customer engagement, and ensure brand consistency across digital and print assets. Initially, the Instagram account had approximately 430 followers, and through the efforts listed below, the business has grown to a community of 13K+ followers in just two years, resulting in a 3000% increase in followers. Key Responsibilities: - Manage the business’s online presence on Facebook, Instagram, and Google, including promptly responding to customer messages, comments, and reviews. - Plan, shoot, edit and schedule organic content for Facebook, Instagram and TikTok aligned with business objectives. - Manage paid traffic campaigns on Meta Business, optimising for website traffic and brand awareness. -Coordinate seasonal photoshoots to produce high-quality assets for the website and social media. - Liaise with content creators, influencers, and media outlets to coordinate opportunities and collaborations. Design and Marketing: - Design visually appealing marketing assets for both digital and print, ensuring all designs align with brand guidelines. - Design and execute email marketing campaigns to engage the customer base and promote offers. - Design and maintain the business website to reflect current promotions and campaigns. - Use Canva, Adobe Suite, and video editing tools such as CapCut to create engaging visual content.

Key Responsibilities: - Assisted the Marketing Manager with organizing sponsored events, including Dog and Cat Lovers events, attracting over 25,000 visitors. - Provided social media coverage for events and conferences. - Managed social media for two brands (PetSafe & Kurgo), handling planning, scheduling, and content creation for Facebook and Instagram. - Supported in organizing local and NZ photoshoots, liaising with photographers and videographers. - Designed and executed B2B and B2C email marketing campaigns using Klaviyo, targeting customers through audience segmentation and managing mailing lists. - Designed digital and print marketing collateral (stickers, banners, posters, social media assets) ensuring they adhered to brand guidelines. - Assisted in influencer and UGC marketing, sourcing influencers, developing briefs, approving drafts, and managing relationships. - Collaborated across departments (sales, creative, customer care) to align marketing efforts with overall business goals and engaged in creative copywriting. eCommerce Responsibilities: - Contributed to the design of wireframes for the B2B ordering website and supported the Digital Marketing Specialist with D2C (Kurgo & PetSafe) and B2B websites. - Created and updated product listings and worked with the US-based creative team to design new and correct existing eCommerce assets for the Australian market. - Assisted with the creation and management of promotional offers, discounts, and seasonal campaigns on Shopify, updating labels and designing promotional banners. - Designed website banners for both B2B and D2C websites. - Designed landing pages for lead generation efforts and sourced material for SEO blog posts to drive organic traffic. Tools Used: Klaviyo, Shopify, Canva, CapCut, Adobe Suite, Later, Agora Pulse, Upfluence, Unbounce.