Jéssica Moreira Baptista Bernal

Develop and implement a new projects and strategy for marketing initiatives to focus on partnerships and new business models to increase of diabetes, obesity and cardiovascular diseases. • Coordinate and execute activities crucial to the marketing strategy. • Lead the creation and execution of marketing initiatives, ensuring alignment with the overall marketing strategy and business objectives and act as a focal point for key area projects. • Provide governance for strategic projects in the new business models area to track results and achieve objectives. • Analyze and report on the performance of marketing efforts, using data-driven insights to refine strategies and suggest corrective and/or optimization actions to improve results. • Lead unit projects. • Manage key business analysis tools and ROI analysis to optimize marketing strategies. • Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts • Manage the promotional material approval system. • Manage key stakeholders, including RO LATAM and Global (when applicable). • Manage, control, and update the budget. • Manage the team in their day-to-day activities (analysts, interns, and apprentices) – handling contracts, budgets, payments, approvals, and other business-related demands.

- Participação no desenvolvimento das estratégias da franquia de SNC, com gerenciamento de 6 produtos maduros e lançamentos. - Implementação das ações de marketing no mercado de insônia, depressão, dor e transtorno da ansiedade. - Desenvolvimento do plano promocional por ciclo. - Expetise com lançamento de produtos. - Expertise no desenvolvimento de promoção médica. - Desenvolvimento de campanhas promocionais e awareness.

- Implementação da transformação digital da empresa desde o início da pandemia, com o desenvolvimento de diversos webinars, comunicações digitais segmentadas por especialidade. - Expertise com inteligência de dados. - Experiência em projetos com startups e inovação. - Desenvolvimento de régua de comunicação de e-mail marketing, SMS, WhatsApp e landing pages para diversas campanhas das linhas de Farma, Prescrição médica, Oncologia e América Latina. - Implementação do E-commerce no site da empresa, considerando as principais redes de farmácia. Trabalho em conjunto com Trade Marketing e agência de Inteligência de dados especializada. - Criação de estratégias para campanhas com influenciadoras. - Análise de métricas e comportamento das comunicações digitais, avaliando CTA, taxas de cliques e performances. - Olhar crítico na Jornada do cliente/médico ou consumidor para diversas ações.

Coordination of marketing activities, coordination of events supporting the Business Unit activities on the launch plans of Neurology and new Products. • Coordination of promotional material elaboration and production • Support the marketing plans & market analysis • Give feedback on local impact of marketing actions to BU • Control of budget investments • Control of Strategic Plan implementation of Sales Force • Communication and interaction with external customers (agencies, KOLs, providers) • Prepare Sales, Inventory and investment reports • Control of Tactical Plan implementation of Sales Force (promo grade) • Field visits with sales force • Control of implementation of Ipsen procedures • Coordinate Congress and Events organization • Collect market data • Update database information per Product • Respect the Brazilian Legislation (ANVISA), Ipsen ethical code, Interfarma Conduct Code and Global Directive on Interactions with HCPs and HCOs.

- Product launch strategy and brand positioning - Conducting market research \ IBOPE, etc. - Coordination of fairs and events - Coordination of the digital platform - Development of promotional materials, sales team materials - Participation of product launch actions - Development of promotional campaigns

-Follow-up on the product launch strategy and brand positioning - Elaboration of the promotional budget and calendar of actions - Follow-up of researches with contracted companies - Budget control and Tax Notes. - Support to the management in the process of creation and development of new products