jessica johnston

* Improved the company’s talent sourcing abilities by creating custom search filters * Oversaw two interns to ensure projects were completed successfully and on time * Maintained database of candidates and their application status for client reference * Collaborated with the recruiting team to develop new strategies for the company to reach monthly goals

Sought product endorsements while maintaining and updating social media

* Coordinate and execute strategy for product expansion within a specific region * Drive sales by successfully achieving product installation and adaptation in stores throughout Houston * Independently cultivate and sustain relationships with market influencers to increase brand exposure * Consistently meet product distribution goal of over 1,000 bars per event

* Assisted in effective communication to over 70,000 fans * Engaged fans in challenges and activities to enhance their Final Four experience * Produced creative content to be posted by the Final Four Social Media Hub by capturing pictures that would generate excitement about the event * Actively listened to the conversations on social media around and about the event and identified any comments that should be addressed by the Final Four Social Media Hub * Reviewed social media posts from the public and selected posts that reinforced the intended fan experience

* Managed social media accounts for four clients with various target audiences * Presented new advertising ideas to management based on investigation of client competitors * Researched new advertising locations for clients to maximize exposure * Developed raw ideas into actionable advertising plans by building a budget for the ideas to determine feasibility

* Generated program sales by networking effectively with event attendees and promoting future events * Supervised and reported overall program sales and company expenses * Orchestrated and obtained proof of sponsorship activations for sponsors of both University of Houston and Rice University sporting events

* Provided a safe, supervised environment for young camp attendees * Demonstrated soccer skills while promoting sportsmanship and leadership values of Rice University * Helped generate $225,000 for Rice University over three weeks

Encouraged adolescents who would be the first in their family to attend college to consider higher education - Led projects informing these students about college