Jessica Guastella

- Pioneered IGK Hair’s 360-degree marketing strategy, integrating paid marketing tactics, content direction, and advanced analytics to elevate brand visibility, enhance cross-channel campaign effectiveness, and achieve a 90% increase in organic traffic. - Orchestrated go-to-market strategies for new product launches, closely collaborating with cross-functional teams to ensure cohesive brand messaging and maximizing market penetration achieving a 34% increase in customer engagement and driving 65% revenue growth. - Led the development of insight-driven creative strategies with both internal and external agency partners, significantly enhancing IGK Hair’s market positioning and customer acquisition. - Collaborated with Brand Strategy, Merchandising, Public Relations, and eCommerce teams to align and integrate comprehensive social platform strategies, supporting key business priorities and driving brand equity. - Key contributor to IGK Hair being honored as ULTA’s 2023 Haircare Brand of the Year, through strategic marketing initiatives and exceptional brand positioning that significantly enhanced consumer recognition and industry standing.

- Spearheaded North American social media and marketing strategy, staying updated with emerging trends, leading a creative team, and fostering a culture of innovation, which resulted in a 38% increase in share of engagement. - Leveraged deep industry insights to foster relationships with KOLs, driving brand advocacy and product endorsement within the professional beauty sector. - Collaborated closely with cross-functional teams, provided regular performance insights to stakeholders, and established crisis management protocols to swiftly address social media concerns. - Strengthened community management; ensured active user engagement, monitored online conversations, and utilized analytics tools, resulting in a 26% uptick in community engagement and positive resentment. - Developed and monitored KPIs to evaluate the effectiveness of marketing initiatives, using data-driven insights to optimize strategies and inform future marketing campaigns. - Kept a pulse on beauty trends and emerging technologies, incorporating cultural insights and beauty trends into strategic campaigns to maintain market relevance and competitive advantage.

WEAR by Erin Andrews | House & Home Design by Charissa Thompson | Natural Life, Fashion | Alle, Allergan Data Labs | Nature Lab Tokyo, Haircare | PIQE, Parents Institute of Quality Education | Bellus Academy, Cosmetology School | Prostainable, Refill Shop - Managed all aspects of agency and partner relationships, supporting strategic initiatives to drive substantial business results and operational efficiency. - Successfully increased brand recognition and revenue for various clients by developing and implementing effective social media plans that utilized leading-edge influencer marketing strategies, driving larger customer base and stronger brand loyalty. - Boosted client engagement and reach through innovative content development and influencer marketing strategies, leading to a larger customer base and stronger brand loyalty. - Served as a trusted advisor for diverse stakeholders, utilizing data-driven insights to refine marketing efforts and ensure the success of social media campaigns.

Multi-billion-dollar fashion e-commerce platform driven by social media and influence. Created and instituted social media marketing plan across multiple teams including influencer marketing, merchandising, performance marketing and content. Strategically managed major campaigns and influencer partnerships while driving a team to achieve quarterly and company-wide revenue goals.

Digital Marketing and Portfolio Education: Lead development and execution of strategic Social Media plans across North America digital, creative, shows/events, marketing teams and e-commerce

The global leader in consumer products in cosmetics. Developed learning materials & product content for Matrix. Lead digital creation for e-learning platforms in topics from product education, business strategy, trends, and hands-on professional training.

Supported the Director of Marketing and Operations in the new product development lifecycle with a comprehensive analysis of competitors, market data, trends, distribution channels, advertising.

Successfully boosted annual revenue for five consecutive years; consistently positioning as the #2 for the highest revenue in 36 salons nationwide. Drove profit increase by 58% over salon average and retail sales by 150% from 2010 to 2013. Maximized business opportunities by expanding client base by 20% through direct referrals as well as generating 15% new business from 2012 to 2015. Developed and implemented strategic marketing efforts to efficiently promote hair care products, cosmetics, and services by 21% higher than salon average