Jessica Griesmer

• Develop and execute strategic marketing initiatives that drive product demand and sales across wholesale, retail, and distribution channels. • Focus on optimizing visibility and availability at the point of sale through tailored promotions, merchandising, and sales enablement tools. Collaborate cross-functionally with sales, brand, and product teams to align trade strategies with broader business goals. • Analyze channel performance and support product launches to ensure impactful execution and measurable growth.

Responsible for autonomously building persona-based marketing and communications strategies to launch new innovations, contribute to segment growth strategies and grow brand reputation.

Responsible for leading a team, building strategies, and implementing projects to enhance e-commerce and the PIM (Product Information Management) ecosystems, extending the data model and building a strong, digitally enriched experience. Subject matter expert for PIM and customer facing product data within the organization, tying in e-commerce marketing tactics and leading with a digital first strategy. • Provide technical thought leadership, contribute to roadmaps and focus on innovation to support a digital first strategy. • Lead data modeling, standardization, cleanup, migration, software configurations, user-acceptance testing, deployments from development through production environments and training. • Gather business requirements from cross-functional stakeholders and turn them into practical, sustainable, and efficient solutions that serves all customers. • Responsible for defining and overseeing the priorities, prioritizing initiatives & features in partnership with North American stakeholders and the product teams in support of the strategic direction of PIM. • Partner closely with Sales to support accounts by leading marketing and content strategies for e- commerce

Responsible for implementing go to market strategies and processes within digital marketing and brand - with a strong focus on product information management (PIM) administration used to deliver content for online purchases of Broan, NuTone and BEST products globally

• Managed master catalog data spreadsheets to support our customers while sourcing the appropriate Product Information Management tool for our organization. • Responsible for implementing and launching the selected Product Information Management tool for our company. • Supported the launch of our Broan NuTone web property by providing all product content and assets needed.

• Responsible for scrubbing data across various systems and files in the organization to build master product data files. • Built data standardization files to load content into and track completion percentages. • Worked cross functionally with multiple different teams and departments to find sources of truth for various data points. • Gained experience in ERP, PLM, and WMS systems to support data gathering.

Facilitated an after-school program for elementary aged children with autism utilizing Applied Behavioral Analysis (ABA) principles to build self-awareness and social skills