jessica farrington

* I was promoted to a new role which comprises of many of my old responsibilities as well as new challenges. * Main responsibilities/requirements include: * Managing the daily work load of the Adops Analyst (and myself), whilst continuing to train them and fielding all campaign queries. * Aiding the upkeep of internal systems utilised to control what tags are being sent out and ensuring everything is correctly QAed within 24 hours. * Being a technical expert in the Spongecell trafficking platform. * Assist with special projects as needed (ex. Sales pitches etc.). Being the ‘go to’ Adops contact for the entire European team. * Thorough client service skills in order to create a strong rapport with multiple agencies. * Promoting client satisfaction by training, motivating, and guiding my Ad Ops Analyst, as well as interfacing with clients on campaign issues.

* As the Senior Adops Analyst I headed up the UK Adops team at Spongecell. This included handling all the trafficking for European clients and the UAE clients. * Main responsibilities/requirements included: * Pulling and analysing 3rd party reporting to resolve discrepancies independently. * Prepping client delivery reports and offer suggestions for campaign optimisation. * Involved from the Kick off Call to campaign completion to ensure all aspects are covered and monitored closely, allowing us to deliver tags on time. * A thorough knowledge of online display tags, how to traffic them and how to help the client implement them. This also covers publisher/network certification. * A working knowledge and understanding of pixel implementation. * I liaised with multiple departments, clients and agencies directly.

As the Online Media Manager I headed up the Adops team at ZPG, covering Zoopla, Primelocation and Globrix. Main responsibilities/requirements included: Working closely with the sales team, offering advice and information in order to effectively and efficiently meet the clients' requirements. Liaising directly agencies and clients where possible to ensure everyone was kept up to date and we/they received all relevant data within tight time constraints. When errors occurred I was proficient in troubleshooting the issue, working with myself and other departments to find a resolution. This also requires a keen eye for discrepancies. Working directly with the accounts team to ensure all billing is correct and completed within a set time frame is essential, including keeping the figures current and accurate during the month.

An element of my responsibilities as an Account Director was to over see all ad ops activity that ran across my assigned publishers. I managed Brand campaigns on an individual basis from the moment they were sold to their completion. This included creative testing, setup, and management of the campaign, ensuring the best results through optimisation. I was also responsible for accurately forecasting each placement within my campaigns to ensure billing was always correct. I liaised with sales, agencies and client services to ensure maximum delivery of revenue.

Working as an Advertising Operations Executive for Global Radio, I was responsible for Interactive sales campaigns sold by my assigned sales groups. A prerequisite of my role was to ensure smooth delivery of all campaigns, adhering to strict schedules at all times as well as providing all campaign reports and stats throughout their duration. I worked closely with the sales team to ensure what was booked was reasonable and deliverable, constantly checking against inventory and availability as well as certifying what they’re pitching is possible. A portion of my time was dedicated to chasing and clearing creative from clients and agencies. At the end of these campaigns I would provide all information in a clear and concise fashion.

Before the Gcap – Global Radio merger I worked as an Interactive Project Manager. Dissimilar from the role I carried out post-merger I was in charge of the Interactive Design team. I worked personally with the sales team, but the majority of my attention was directed towards ensuring all briefs were executed correctly. This included copy writing and rewording all briefs in order for the design team to receive clear, succinct instructions. I was to ensure all that was promised and agreed upon with the clients was delivered and all stats and relevant information was presented throughout the campaigns. This often resulted in the creation of a PCA (Post Campaign Analysis) that the sales team would present to the agency. From the very beginning of a campaign to the end I was thoroughly involved in its creation and execution; liaising with clients and agencies to ensure what they desired was implemented efficiently and effectively.