Jessica Dawe

Florida-based e-commerce advertiser specializing in direct-to-consumer tech gadgets and wellness products. • Developed and executed a performance-driven affiliate strategy aligned with company growth goals. • Recruited, managed, and scaled high-performing affiliates, negotiating deals and ensuring compliance. • Monitored key metrics (EPC, CPA, CVR, ROI) to optimize campaigns and inform executive strategy. • Directed landing page strategy, email funnels, and promotional assets to maximize conversions. • Collaborated with product, creative, and dev teams to align marketing initiatives with launches and sales cycles.

Primal Health Labs, based in Houston, Texas, is a leader in nutraceuticals, specializing in natural health education programs and life-enriching formulas. Key Achievements & Responsibilities: • Created a new brand and product line from the ground up, overseeing strategy, design, and business development to drive growth and market impact. • Built and maintained long-term client relationships, consistently increasing revenue and delivering tailored solutions to client needs. • Managed end-to-end performance marketing across the customer lifecycle, including acquisition, conversion, and analytics. • Collaborated with Legal, Finance, Support, Fulfillment, and Customer Service teams to ensure an exceptional client and customer experience. • Directed marketing focus and budget allocation based on analytics and key KPIs, optimizing ROI and campaign performance. • Provided strategic insights to guide product positioning, business development initiatives, and growth opportunities.

AdLegend Inc, a San Diego-based startup, is a high-volume performance marketing firm specializing in affiliate-driven DTC sales funnels, founded by digital marketing experts. Key Achievements & Responsibilities: • Managed a team of 40+ media buyers, overseeing campaigns with multi-million-dollar monthly revenue. • Directed offer setup, split testing, and optimization for internal offers, advertisers, and strategic network partnerships to maximize sales revenue. • Produced regular performance reports to assess department efficiency and campaign effectiveness. • Improved operational systems and processes, increasing monthly revenues and team productivity.

Founded Know Thy Number in 2011, creating a unique Numerology system and developing a competitive platform to Astrology.com. In 2013, the company was acquired by Aware Ads, Inc. / Oasis Ads Media Inc, and rebranded as New Age Number. Key Contributions: • Led product strategy, website, shop, and CRM development for Know Thy Number. • Funded and managed media buying campaigns on Google Ads and Facebook. • Developed original content, including blogs, newsletters, and social media. • Directed creative rebranding efforts for New Age Number, providing guidance to the design team. • Managed knowledge transfer from Know Thy Number to New Age Number post-acquisition. • Collaborated closely with product development teams and documented product specifications. • Led the media buying division and coordinated cross-functional team efforts. • Prepared acquisition proposal and presentation that facilitated successful acquisition.

CX Digital became one of Canada’s largest publicly traded technology companies during this period. As the company’s first Affiliate Manager, I played a key role in building and scaling its affiliate marketing operations. Key Achievements & Responsibilities: • Scaled affiliate accounts from 500 to over 10,000, contributing to more than $100M in annual sales. • Managed high-value accounts generating $100K+ in daily revenue, consistently exceeding quarterly sales quotas. • Negotiated and managed contracts with CEOs, Marketing Managers, and Brand Directors, maintaining strong client relationships. • Represented CX Digital at industry trade shows, client meetings, and events across North America and Europe. • Conducted daily analysis of key business metrics, user behavior, and offer trends to optimize campaigns and maximize revenue. • Developed and implemented social media strategies to support campaign growth and brand engagement.