Jessica B.

Campaign Marketing Manager @ USU Solutions DACH

About

Experienced marketing manager with a demonstrated history of project planning in the marketing and advertising industry. Skilled in content marketing, SEO, web design, lead campaigns, community management, Google tools and eCommerce. Strong analytical skills and business development professional with a focus on international websites, apps & software development in B2C and B2B businesses.

Country

Germany

City

Greater Leipzig Area

Industry

Marketing & Advertising

Skill

6sense, Wrike, Webmaster Services, Online-Kampagnenmanagement, Sprout Social, Content Management, E-Commerce, Blog Marketing, Lead-Generierung, Digital Marketing, B2B-Marketing, Newsletters, HubSpot Marketing Hub, LinkedIn Marketing, E-commerce, Project Management, Online Marketing, Content Marketing, Marketing, Social Media

Experience

Campaign Marketing Manager

USU Solutions DACH

2022-9 - Present · 4 yrs 1 mo

Leipzig | Möglingen

Creating lead campaigns for software assets and events in the B2B software solution sector. Managing landing pages, social posts, mailings, ads, workflows and lead nurturing within each campaign with the HubSpot automation tools. Setting up and monitoring paid ads for Google and LinkedIn.

Brand Marketing Manager

Relaxdays

2022-6 - 2022-8 · 3 mos

Leipzig, Saxony, Germany

Responsibility for German blog posts, managing translations within the Magento shop system, creating international newsletter and modelling new shop content, features as well as landing pages within the e-commerce environment.

Project Manager Online Marketing

Netzberater UG

2016-4 - 2022-5 · 6 yrs 2 mos

Leipzig, Saxony, Germany

Responsibility for the website appearance of various international projects, their monetization and advertising campaigns; Monitoring and optimizing websites, advertising measures with SEO-relevant criteria and various analysis tools. Coordination of the optimization and promotion of iOS and Android applications; Working out efficient project plans in close cooperation with IT, customers and users; Coordinating projects and tasks as team leader of international students and evaluating results. Handling administrative tasks in the business development field, preparing reports and supporting customers of various hardware and software solutions; Monitoring and distributing products of the online shop and optimization of the online presence; Analysing sales opportunities for new cooperations with business partners.

Student Employee Online Marketing

Netzberater UG

2015-5 - 2016-3 · 11 mos

Leipzig Area, Germany

Redesign and update of various websites using HTML and Wordpress, translations into multiple languages, search engine optimization, analysis and evaluation of website traffic, research and reporting, creating sales plans for the B2B and B2C sector, support of customers, order processing and customer acquisition

Student Employee

Mitsubishi Electric Europe BV

2012-7 - 2012-8 · 2 mos

Leipzig Area, Germany

Maintenance of customer database with SAP CRM

Education

Leipzig University

Economics and Management Science

2012 - 2016 · 4 yrs

Marketing and Services, Business information systems, Public finance and taxation, State and economy, Statistics and theory of probability, Economic law