Jesse O'Brien

Braded Content Director @ iHeartMedia

About

JesseOBrien@iHeartMedia.com#1 Media company in the United States.**Greater reach than any other media company in the USA** 10+ years of experience in advertising and business development, specializing in creating impactful strategies that drive business results and grow customer engagement. Full service account closing & management.. client prospecting and multimedia sponsorship sales that deliver tailored business results to meet diversified needs.Multi-platform sales strategies for local, regional, and national accounts, achieving significant revenue growth through new business development and account expansion. PREVIOUSLY built & contributed high level developmental sales success through custom integrated campaigns across live sports, news & entertainment @ Nexstar Media - largest TV group in the country - for eight years 2018-2025.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Account Marketing, Client Prospecting, Nielsen Data, Sales Trainings, Digital Media Sales, Network Television, Business Schools, Mine Economics, Microsoft Office, Media Planning, Negotiation, Asia Business Development, Manage client expectations, Marketing Management, Campaign Tracking, Request for Proposal (RFP), Video Marketing, Business Administration, New Business Development, Sports Marketing

Experience

Braded Content Director

iHeartMedia

2026-1 - Present · 9 mos

New York, NY

Audio anywhere. Influencers, Podcasts, Streaming & Events. 800+ stations, 3,000+ podcasts, live events, sports, social, influencers, CTV, OTT, addressable and programmatic properties across New York and the U.S., reaching 9 in 10 Americans. 2x reach of the largest TV network. https://www.iheartmedia.com

Programmatic consultant

Consultant

2024-1 - Present · 2 yrs 9 mos

United States

Business Development Manager

Nexstar Media Group, Inc.

2023-9 - 2025-12 · 2 yrs 4 mos

New York, NY

• Spearheaded business development initiatives for local, regional, and national accounts in advertising and media sales. • Integrated sales and client marketing strategies across diverse platforms, including live sports and entertainment. • Achieved multi-million dollar revenue goals through proven new business development, account and agency growth.

Account Executive

Nexstar Media Group, Inc.

2019-7 - 2023-9 · 4 yrs 3 mos

New York, NY

• Served as an Account Executive at Nexstar Media Group, Inc., specializing in new business billing. • Developed integrated sponsorships for PIX11, enhancing visibility for Mets baseball, news, and entertainment. • Leveraged Connected TV and OTT platforms to drive innovative advertising solutions.

Associate - Scripps Sales

Nexstar Media Group, Inc.

2018-6 - 2019-7 · 1 yr 2 mos

bought by Nexstar

Associate Account Executive

The E.W. Scripps Company

2018-6 - 2019-7 · 1 yr 2 mos

• Engaged in the Scripps Sales Process (SSP) to analyze customer needs and deliver tailored advertising solutions. • Conducted prospecting and lead qualification to identify potential clients and maximize their return on investment. • Presented media proposals and handled objections to effectively close deals and ensure client satisfaction.