Jerry (Đức)

Head of Sales at Coats (FTSE 250), leading Vietnam’s industrial threads and performance materials business with full-market responsibility. Operating within a globally governed, ESG-driven organization, I balance revenue growth, margin discipline, capital allocation, and long-term market positioning. My role extends beyond sales execution into structured country-level commercial leadership. Key responsibilities include: • Define and execute Vietnam’s commercial strategy • Own revenue growth, pricing governance, and gross margin performance • Lead and develop a high-performance sales organization • Build strategic FDI and key account portfolio • Align sales, technical, supply chain, and global stakeholders • Drive sustainable brand leadership in industrial threads • Conduct P&L analysis to support CAPEX investment (new machinery, capacity expansion) and OPEX decisions (strategic hiring, resource allocation) • Develop business cases for revenue acceleration and profitability improvement Selected impact: • Delivered consistent double-digit growth across key segments • Strengthened gross margin through disciplined pricing and portfolio management • Expanded nationwide distribution footprint • Secured leading FDI garment manufacturers as long-term strategic partners • Evaluated ROI for equipment and headcount investments to ensure sustainable returns I understand production realities — cost pressure, lead-time risk, compliance standards — and translate them into disciplined, financially accountable commercial execution. I build markets — not just sales numbers. Country leadership is system design, people development, capital discipline, and full P&L ownership. Operational rigor. Strategic growth. Sustainable profitability. Focused on strengthening Vietnam’s industrial supply ecosystem through structured commercial leadership and long-term partnerships.

Sales Manager at International Trimmings & Labels (ITL), a global provider of innovative labeling and packaging solutions. Leading commercial growth in Vietnam across garment, footwear, and consumer goods sectors, with a focus on value-added labeling and multi-technology solutions. My role goes beyond transactional selling into structured account development: • Develop and manage strategic key accounts (local & FDI manufacturers) • Expand product portfolio across woven labels, hangtags, RFID, heat transfer, and packaging solutions • Drive solution-based selling across multiple printing technologies • Coordinate closely with production and technical teams to ensure execution excellence • Build long-term customer partnerships grounded in reliability and performance Selected impact: • Expanded customer base across garment and footwear segments • Increased revenue contribution through value-added labeling solutions • Secured strategic accounts with strong repeat-order stability • Improved account penetration through disciplined multi-product cross-selling I understand production timelines, branding requirements, and cost sensitivities — translating them into practical, scalable labeling solutions. Focused on structured growth, not short-term transactions. Sales leadership is not just about closing orders. It is about building trust, delivering consistent value, and growing accounts strategically. Relationship. Execution. Sustainable growth. Driving long-term partnerships within Vietnam’s evolving supply ecosystem.

Commercial & Business Leader at Total Print, with multi-functional leadership experience spanning Sales, Product Management, Business Development, Project Management, and Acting Vice Director responsibilities. Built a strong foundation in printing and packaging technology distribution, driving structured market expansion across Vietnam. Throughout my progression from functional leadership to executive responsibility, I have operated at the intersection of strategy, execution, and cross-functional coordination. Core scope of responsibility: • Led nationwide sales strategy and key account development • Managed product portfolio positioning and global supplier relationships • Developed new business segments and strategic partnerships • Directed complex technical projects, including equipment installation and system integration • Oversaw coordination across sales, technical, service, and finance functions • Supported executive-level planning and decision-making as Acting Vice Director Selected impact: • Expanded nationwide distribution footprint across multiple printing technologies • Strengthened long-term partnerships with global equipment and consumable suppliers • Successfully delivered major equipment projects with operational stability • Improved product positioning and margin structure • Contributed to revenue growth and strengthened operational discipline My experience bridges commercial execution and operational realities — from front-line sales to technical deployment and executive oversight. General management is not about title. It is about aligning strategy, people, and systems toward sustainable performance. Strategy. Execution. Cross-functional alignment. I don’t just sell products. I build structure, lead teams, and create scalable growth foundations.

Key Account Manager at Avery Dennison (Fortune 500), a global leader in pressure-sensitive materials and functional labeling solutions. Specializing in self-adhesive materials serving industrial and commercial applications, with a strong focus on packaging and labeling converters. My role integrates technical material expertise with disciplined commercial execution. Core responsibilities: • Manage and develop strategic accounts within packaging and labeling sectors • Provide technical consultation on pressure-sensitive and adhesive materials • Drive solution-based selling for label converters and brand owners • Align pricing strategy with margin discipline and portfolio positioning • Coordinate across supply chain, technical service, and regional stakeholders • Support customers in material selection, performance testing, and application optimization Selected impact: • Expanded key account portfolio across leading labeling converters • Increased sales volume through product mix optimization • Improved customer retention through reliable technical support and service coordination • Strengthened adoption of higher-value adhesive materials I understand both adhesive performance requirements and customer profitability models — translating technical capability into sustainable commercial value. Long-term partnerships are built on material reliability, margin discipline, and execution consistency — not price competition. Technical value. Commercial discipline. Strategic growth. Delivering structured expansion within Vietnam’s labeling and packaging ecosystem.

Cross-functional leader at Lautan Luas Vietnam with combined experience in production management and industrial B2B sales. Built a strong foundation in chemical manufacturing operations while simultaneously driving market-facing commercial growth across multiple industrial sectors. My experience bridges operational discipline and customer-centric execution. Dual Scope of Responsibility As Acting Production Manager: • Oversee daily plant operations and production planning • Ensure quality control, process stability, and compliance standards • Optimize cost structure, yield performance, and safety management • Coordinate closely with supply chain and technical teams to maintain operational continuity As Sales Executive: • Develop industrial customer portfolio across paper, textile, electroplating, and F&B sectors • Deliver technical-based selling solutions aligned with production requirements • Manage distributor networks and strategic key accounts • Drive revenue growth and structured market expansion Selected Impact • Maintained stable production output with consistent quality compliance • Improved operational efficiency and cost control discipline • Expanded industrial customer base across diversified manufacturing sectors • Strengthened technical credibility and trust with key production clients My background was built from the factory floor to the customer boardroom. I understand how products are manufactured — cost structure, yield pressure, operational risk — and how markets are developed through technical value and disciplined execution. Leadership is not divided between operations and sales. It is the ability to integrate both. Operations. Technical depth. Commercial growth. I understand how products are made — and how markets are won.

Products to produce: PAC, Alum

Technical Supervisor & R&D Professional at Tân Mai Paper, one of Vietnam’s leading manufacturers of printing and writing paper. Specialized in product development, quality optimization, and production performance improvement within large-scale paper manufacturing operations. My role combined technical depth with cross-functional collaboration to strengthen both manufacturing stability and market competitiveness. Core Responsibilities • Lead R&D initiatives for new paper grades and continuous product improvements • Optimize production parameters to enhance quality consistency and reduce waste • Troubleshoot technical issues across manufacturing processes • Collaborate with production, QC, and sales teams to align product performance with market requirements • Support customer technical inquiries and application testing Selected Impact • Improved product consistency and reduced production defects • Contributed to development of new paper grades for commercial and packaging applications • Increased machine efficiency through structured process optimization • Reduced raw material loss and strengthened cost control discipline My foundation was built on technical rigor and operational discipline. I understand manufacturing at process level — from raw material behavior to machine performance and quality control systems. Technical excellence is not isolated from business impact. It creates the production foundation behind sustainable commercial success. Process. Quality. Innovation. Turning manufacturing capability into competitive advantage.