Jerry Willis

As the owner and operator of Visualites, I manage all facets of our business operations to ensure seamless performance and growth. My role encompasses overseeing manufacturing, importing, warehousing, order fulfillment, website management, and Amazon storefront optimization. With a focus on innovation and quality, I am deeply involved in the design of our reading glasses collections, creating stylish and functional eyewear for modern lifestyles. I also manage a team of in-house and outsourced employees who serve the business with marketing, fulfillment, customs and more. With my original background in design and a Bachelors of Science from the College of Design, Archiecture Art & Planning at the University of Cincinnati I also design our reading glasses. At Visualites I I have designed three distinct collections of reading glasses, tow of which are new this year and each crafted to cater to diverse tastes and needs: Classique Collection – Lightweight and rimless, these timeless designs offer unparalleled comfort and versatility. All of these models are rimless reading glasses with optical quality lenses. Models include: Visualites 1, Visualites 2, Visualites 5, Visualites 8, Visualites C, Visualites X Rectangle, and Visualites X Pillow. Moderne Collection – Featuring sleek grooved rimless readers, this collection blends minimalist design with contemporary flair. This new design has an epoxy band wrapped around the lenses to give the appearance of a frame without adding the weight. Models include: Amour, Adore, and Esprit. Lumière Collection – A bold, full-frame line showcasing sophisticated styling and exceptional durability. These designer reading glasses are made with TR-90 and our PC Ultra-Thin lenses to offer you the lightest reading glasses possible. Models include: Trésor, Beau, and Réveur. We have also introduced Progressive Reading Glasses to provide seamless vision correction for near, intermediate, and far distances. Additionally, we now offer six new Blue Light Filtering Reading Glasses styles to reduce eye strain and improve visual comfort for screen users. Through my leadership, Visualites continues to deliver eyewear that combines cutting-edge innovation with elegant design, meeting the evolving needs of our customers.