Jerry Philip

Senior Healthcare Management Professional with 20+ years of experience in leadership roles with 950 bed quaternary care hospital and medical centres. Skills include encompassing, administration, new ventures, P&L, EBIDTA, HIS, TQM. Enormous experience in providing fiscal, strategic and operations leadership in unique challenging situations. Proven track record of achieving revenue, profit and business growth objectives. Extensive experience as profit center head with required deep understanding of critical business drivers in the industry. Highly successful in building relationships with both decision makers and staff to generate effective solutions geared to time-sensitive deadlines. Organizer and forward planner who takes control of critical problem areas and is performance-driven. Led and motivated teams with 3000+ employees, capable of resolving multiple and complex issues and motivating staff for peak performance.

Overseeing day to day management and operations of the Hospital Planning and implementing strategic changes to improve patient experiences and processes Engaging with Doctors, Patients , Para clinical and Non clinical staff and other Healthcare stakeholders Implementing new policies and directives as discussed with the Top Management from time to time To form and build excellent, process oriented , self - motivated, goal - oriented teams. Manpower optimization, cost -cutting without compromising the quality, for high value returns Drive doctors towards implementation of Organisation vision and mission by making them stake holders through Participative Management initiatives Explore and develop new business products and channels to increase ARPOB, negotiate for good prices and manage recovery of funds from corporates and insurance companies Leading the Healthcare Promotion Team through result - oriented measurable initiatives

Responsible for developing and implementing marketing/ business development strategies for the hospital Coordinate field studies, market analysis and submit timely proposals for strategic decision making Responsible for conducting feasibility studies and market research for new projects Responsible for branding and media initiatives of the group Responsible for coordinating Quality initiatives of the hospital Responsible for new accreditations/ certifications to improve the standards of the hospital Manage and build a team of highly charged individuals for effective implementation of marketing and quality initiatives of the hospital

Develop and implement a common communication programme across all hospitals under Manipal Health Systems. Coordinate media/press coverage of events, new developments, achievements of various hospitals under Manipal Health Systems. Develop collaterals, hospital brochures, ready reckoners for publicizing specialized/new services, event/camp publicity materials. Conceptualization, content development and design planning for collaterals, advertisements, custom made complimentaries and mementos Strategic planning and implementation of various marketing initiatives like Exhibitions, Competitions, CMEs, Public Contact Programmes for enhancing brand image and visibility of hospitals under Manipal Health Systems. Implement a coordinated media strategy across all the hospitals under Manipal Health Systems.

Trained and developed a cohesive marketing and sales team and motivated them to perform consistently at higher level. Focus on relationship building and service enhancement activities to bag a number of corporate empanelment. Worked on New Product Development with successful launch and roll out of Manipal ArogyaCard health scheme across eight districts of Karnataka and Kerala covering eight hospitals of Manipal Group. Managed gamut of tasks including pre/post launch promotions, market research, improvement of internal service delivery, appointing and managing channel partners for launch & roll out of various health schemes for general public. Organized number of medical events such as, District Level Preventive Care Health Talk, Super-speciality and Speciality medical camps at various locations to increase patient volumes to the Hospital. Organized health events such as World Heart Day Marathon, Walkathon and Exhibitions with an attendance of over 2000 participants for each event. Ensured constant media coverage and visibility in numerous Local, Regional and National Media Vehicles contributing to brand awareness. Implemented systems & processes to streamline operations and maximize customer satisfaction through cross functional teams.

Improved specialty wise revenue generation Developed and promoted health check up packages Initiated corporate empanelments for increased footfalls to the system Developed GP/Physician referral network Builded up new streams/departments Organized State Level CME Programmes for referring doctors and specialists Increase visibility of hospital services through public contact initiatives

Managed key accounts like Coca Cola, Poppy Umbrellas, Lunars, Coir Board Managed gamut of tasks including pre/post launch promotions, market research, road shows for various clients Media planning, market research and strategy development for new account pitching Organize press meets for the clients

Launch surgical products in a highly competitive environment and achieve set targets