Jerlyn You

Doing 360 marketing fun for my Mandopop, KPOP & JPOP artists! I do both import marketing (Chinese, Korean & Japanese acts) in SG, and export marketing (Chinese acts in CN, TW, MY & HK). Familiar with media landscape in SEA & Greater China. GOT7 Comeback 2022 Campaign: https://www.linkedin.com/posts/jerlynyou_kpop-got7-tiktok-activity-6944574868914872320-oine Soph T. EP Media Preview Party: https://www.linkedin.com/posts/jerlynyou_mandopop-music-events-activity-6983657906755813376-FBdz Playlists you gotta check out: Mandopop Love Songs: https://wmsg.lnk.to/qingge101AW Mandopop R&B: https://wmsg.lnk.to/CRNBPAW EMO KTV: https://wmsg.lnk.to/emo_ktvAW KPOP Chill Vibes: https://wmsg.lnk.to/SunsetsinSeoulAW

Reporting directly to the CEO of SEA, I manage the Regional Repertoire (CPOP, KPOP & JPOP). From pitching the tracks to the partners, to crafting 360 marketing plans, to execution and reporting, I oversee the projects entirely. I also sign local talented Mandopop Artists like NEKO Highway that needs more appreciation in our market. Skillsets: - Content strategy for social media - eCRM Strategy - Events marketing - Revenue management - Team management Career highlights: I built the department from scratch back in 2018 when no one was looking after the repertoire properly. It is now the most engaged major label fronting Chinese and KPOP repertoire in market, curating the most innovative marketing strategies suited for the streaming world.

• Key Account Management for New Business and Digital Streaming Partners (Spotify, Apple Music/ iTunes, KKBOX, JOOX, NCT, Keeng, Vega, Smart Music & Canal+) in local and Indochina markets • Oversee key regional artist releases (Greater China/ Indochina), plan and execute promo tours, marketing campaigns and events • Project manager for regional artists shows/ promo tours in Singapore and overseas press junkets • Manage Singapore Regional social pages: copywriting, planning of content, running of ads • Manage Regional Spotify/ Apple Music playlists to drive streams • Drive sales by representing UMG content to digital and e-commerce partners in local and Indochina markets e.g. content licensing, synchronisation deals • Collaborate with cross-functional teams to achieve financial & other KPIs Completed projects include: IndoChina Artist Releases & Promo Tours • Jannine Weigel (TH & SG) • Vu Cat Tuong (VN & SG) • ISAAC/ Dong Nhi/ Erik/ Minh Hang (VN) Mandopop Artist Promo Tours & Junkets • Eason Chan (HK & SG) • Jacky Chueng (HK) • Tanya Chua (CN) • Fish Leong (CN & SG) • Gin Lee (CN & SG) • Dino Lee/ Bii/ Wen Suen (SG)

Part of the Content Practice team - the specialist division created after company re-structure that provides content solutions to Zenith, Starcom and Performics clients. Job scope includes: • Community management on Facebook and Instagram: handling queries, copywriting, and providing creative direction for post visuals • Planning and execution of paid social • Content audit through research and insights + social listening • Conceptualise and execute content ideas & strategies based on the latest social/digital trends to meet the clients' campaign objectives and KPIs • Influencer marketing & media/ content partnerships • Produce monthly pages, ads, and digital campaign reporting • Ad hoc projects include: photoshoot/ video shoots coordination and creative direction Current client portfolio includes American Eagle Outfitters, Nikon Singapore, National Arts Council, Economic Development Board, Singapore Tourism Board, LVMH, DBS, and The Body Shop. Highlights: - Constant updates of new collection drops on Instagram Stories through creative means and latest features e.g. stop motion/ boomerang/ zoomed-in functions for AEO has resulted in high viewership, 2x engagement than regular posts, and more queries on collection - Helped Nikon SG increase their Instagram fan base by 3.6 times within 1.5 years yet maintaining a high organic engagement rate, significantly exceeded client KPIs for the past 2 FYs Facebook Blueprint Certified - Planning (2017 - 2018) Google Adwords Certified (2016 - 2017) - Adwords Fundamentals - Video Advertising - Display Advertising Excel Level 2 & 3 Certified (2017)

Part of the Newcast team - the specialist content division in Zenith Media Job scope includes: • Daily community management on Facebook, Instagram, and Pinterest • Planning and execution of paid social • Content audit • Conceptualise and execute content ideas & strategies based on the latest social/digital trends to meet the clients' campaign objectives and KPIs • Influencer marketing • Produce monthly pages, ads, and digital campaign reporting • Ad hoc projects include: event planning (e.g. roadshow), photoshoot/ video shoots coordination and creative direction Client portfolio: BRAND’S Singapore, Marriott Hotels, UOB, Swarovski, M1, Erdinger, Wildlife Reserves Singapore, SilkAir, National Arts Council, American Eagle Outfitters, Nikon Singapore, Economic Development Board, LVMH Career highlights: - Pitched and attained Nikon SG social account - Pitched and attained ad-hoc projects with existing media clients to explore content marketing & media partnerships: WRS (Safari Boo), NAC (SG Art Week, Scholarship), Swarovski (F/W Launch 2016 during Singapore Fashion Week – their first ever media partnership in SG market), Kenzo (Kenzo World Parfum Launch) - Helped AEO increase a single day sale by 40%, with 35% increment in store traffic with an influencer led workshop in store, and among the first of retail brands to use IG Stories to do event coverage to engage with fans

Beauty retail consultant gaining first hand knowledge of customer skincare & make-up needs, and providing service and follow-ups to create my personal list of clienteles

• Sourced for photo references for photoshoot themes – style, make up, trends etc • Worked with PRs of luxury jewelleries and fashion brands to negotiate collaborations • Summarized news draft in Chinese • Coordinated with PRs of luxury hotels to place copies of the magazine in their lounge/rooms • Assisted in the photoshoot per se

Exchange Programme from Jan '14 to Apr '14