Jeremy Parker

• Modernize planning, buying, billing, and reconciliation workflows by consolidating fragmented systems into a single governed platform • Define global platform strategy and roadmap, establishing enterprise standards for usage, access, data flows, and compliance. • Partnered with IT, legal, procurement, and finance to operationalize platform ownership in complex environments • Accelerated onboarding and launch timelines by 30%+ through clearer decision rights, simplified governance, and tighter cross-functional alignment

• Owned global marketing automation and orchestration strategy supporting omnichannel customer engagement across 20+ business units • Led enterprise-scale modernization of the marketing automation ecosystem, redesigning workflows and execution models to support scalable delivery • Launched 60+ automated, multi-channel customer journeys, delivering $600M+ in pipeline impact • Reduced end-to-end cycle times by 49% and improved sales handoff speed and quality by 75% • Partnered with Sales, IT, and Operations to embed automation into core revenue workflows

• Owned enterprise advertising technology strategy supporting global paid media activation • Established and scaled Dell’s in-house advertising technology capability, delivering $750K in annual cost savings • Owned platform strategy and governance across demand-side platforms, data management, dynamic creative, brand safety and fraud prevention, consent management, and tag management • Modernized ad serving and reporting infrastructure supporting $500M+ in annual media spend

• Led global rollout of Dell’s DMP, enabling first-party data strategy and account-based marketing across programmatic, social, video, and search • Integrated predictive data and intent signals into activation workflows, increasing high-value engagement by 55%

Responsible for the development and execution of a comprehensive demand generation plan to deliver over $250M in marketing sourced pipeline annually Deliver high-impact leads through content syndication, virtual events, email and direct mail that target the right audience with the right message at the right time Empower sales by evangelizing wins, collaborating on programs with regional contacts, and aligning sales enablement tactics to the buyer's journey

Develop Enterprise Go-to-Market strategy, Architect and execute lead generation programs Subject matter expert for Dell Enterprise solutions and enable salesmakers by providing resources for each stage of the sales cycle Major achievements: • Spearheaded end to end multi-touch campaign targeting non Dell server buyers that generated $10.5M in pipeline and 250+ face to face meetings • Established new training, reporting and recognition program resulting in a 71% increase in lead to opportunity conversion

Lead enterprise resource for Mid Atlantic sales account teams Present weekly business results to inside and outside sales teams, identify areas of opportunity, and resources needed to execute Conduct weekly sales calls, target strategic accounts, identify new opportunities, and work cross functionally to execute Deliver technical, industry, and market facts to position Dell as a competitive solution Support sales and marketing activities by providing presentations and other collateral content, including capability demonstrations and case studies Identify industry trends, customer buying behavior, pain points, competitors, and vertical market opportunities

High complexity sales, including sales of servers, networking, storage, and services Conduct webinars and quarterly business reviews for customers and management Educate internal account team about enterprise technology Coached others in closing complex deals and assisted others in keeping up-to-date on industry technology, products, and services Responsible for identifying, positioning, quoting and closing complex enterprise solutions within the Large Enterprise and SMB

Collaborate with internal and external parties by serving as primary customer contact and enterprise liaison Key point of contact for customer but may escalate customer issues/concerns as appropriate. Focused on managing relationships with retention accounts while developing new relationships with acquisition customers Devised new approaches and methods to selling Dell products and services