jeremy lopatin

president

About

Seasoned digital marketing consultant excited to help clients meet and exceed their business goals through integrated, metrics-driven digital marketing strategies, capitalizing on my entrepreneurial enthusiasm and passion for delivering excellent customer service. Experienced in delivering strategy, campaign planning/management, training, measurement, and integration across a range of digital marketing disciplines, including: - Content marketing - Search engine optimization (SEO) - Local search - Paid search (PPC) advertising - E-mail marketing - Social media - Web analytics Equally conversant in B2B, B2C, e-commerce, and lead generation settings.

Country

united states

City

ann arbor

Industry

internet

Skill

seo, web analytics, google analytics, ppc, digital marketing, online advertising, sem, content strategy, web marketing, keyword research, google adwords, seo copywriting, digital strategy, online reputation management, e commerce, lead generation, online marketing, local seo, local search, entrepreneurship, marketing, organic search, mobile marketing, integrated marketing, content marketing, email marketing, public speaking, search advertising, analytics, smo, conversion optimization, search engine optimization, international seo, google webmaster tools, strategic planning, marketing strategy, strategy, customer service, information architecture, wordpress, link building, landing page optimization, internet strategy, display advertising, campaign management, pay per click advertising, msn adcenter, internet marketing, digital media, market research

Experience

associate

carlisle/wortman associates, inc.

2001-11 - 2007-7 · 5 yrs 9 mos

Community planning consulting for municipal and non-profit clients throughout southeastern Michigan.

seo manager

pure visibility

2010-12 - 2013-7 · 2 yrs 8 mos

Oversee current SEO projects, scope new SEO engagements for sales team, develop new SEO service offerings.

interim client services director

pure visibility

2011-4 - 2011-9 · 6 mos

Led multi-disciplinary team of Internet marketers, including recruitment and team development.

digital marketing strategist

pure visibility

2010-1 - 2010-12 · 1 yr

Developed and executed paid search and SEO projects, ranging from keyword research, market analysis, campaign management, content strategy, website optimization, link building/outreach, technical evaluation, local search optimization, online reputation management, and more.

associate environmental planner

mckenna associates

1999-10 - 2001-10 · 2 yrs 1 mo

Community planning consulting for municipal and non-profit clients throughout southeastern Michigan.

president

climb marketing

2014-11 - Present · 11 yrs 11 mos

Climb Marketing provides top-caliber digital marketing services to B2B companies, so in-house marketing teams can confidently achieve their goals for visibility, traffic and leads. We specialize in demand generation through search engine optimization (SEO), paid search advertising (PPC), social media advertising, and display advertising/retargeting. Where necessary, we also provide the content, creative, and measurement support to ensure a successful campaign.

client services team lead

foresee

2013-11 - 2014-10 · 1 yr

director of digital marketing strategy

pure visibility

2012-9 - 2013-11 · 1 yr 3 mos

* Lead the company's digital strategy and account management teams in the development and execution of integrated digital marketing strategies for clients and prospects * develop and refine digital marketing products and processes * conduct market research and manage analyst relations (Forrester) * cultivate industry/vendor relationships.

co-founder and chief marketer

arbor teas

2004-4 - Present · 22 yrs 6 mos

Arbor Teas is an online retailer of organic loose tea based in Ann Arbor, Michigan (www.ArborTeas.com). We've been in the tea trade for over six years, and our catalog of nearly 100 teas is certified organic by the USDA (roughly two-thirds of which are also Fair Trade Certified). Sustainability is a major focus of our business. We recently became the first (and only) tea company to offer our whole selection of teas in 100% backyard compostable packaging. We've also carbon-offset the entire supply chain of our products, from origin to the customer, making Arbor Teas the greenest option for Earth-conscious tea drinkers. In recognition of these (and many other) environmental initiatives, we are one of few tea companies recommended by Green America.