Jeremy Kagan

Managing Partner @ Textbook Ventures

About

I am the Managing Partner of Textbook Ventures, a pre-seed stage venture capital firm based in New York City. My network of founders stems in part from teaching Digital Marketing, Entrepreneurship, and Data Analytics at Columbia Business School, Cornell, and NYU. Previously, I was the Managing Director of the Eugene Lang Entrepreneurship Center at Columbia Business School, where I ran the entrepreneurial curriculum and programming, the multi-million dollar Lang Investment Fund, and the Columbia Startup Lab. Before this role, I founded PricingEngine.com, a venture backed SaaS marketing technology company helping small businesses manage search marketing (SEM) and digital advertising, with peer benchmarking, a simple, unified platform for deploying and managing campaigns, and many other features to save them time and money and get more sales and leads. I am also an advisor and consultant, and corporate trainer in digital marketing, strategy and innovation. I currently serve as a mentor with numerous accelerators, such as the Founder Institute, Columbia Startup Lab, CAVA, VECE, ER Accelerator, SOSA, the German Accelerator, NYU Futures Labs and Endless Frontier Lab, as well as advising startups directly.My professional career includes executive positions at Sony Music Entertainment in the Global Digital Business, handling Global Accounts; in advertising as Vice President/Director, Strategy and Customer Insights, at Publicis Modem, where I was co-head of Strategy and Innovation lead; and as a strategy consultant at IBM and Dean & Company.For over two decades I have been teaching courses in the areas of Digital Marketing, Data and AI, Strategy and Innovation, and Entrepreneurship. I have been an adjunct Professor at Columbia Business School, and I am a Visiting Lecturer at Cornell University's Tech MBA program, and teach entrepreneurship at New York University's Stern School. I teach and speak around the world at conferences and at schools on these topics as well.My textbook "Digital Marketing: Strategy & Tactics", now in its 3rd edition, is published by the Wessex Press, and has been adopted for classes at colleges and universities around the country and the world - and a localized edition for India is now available. My newest book "Designing the Successful Corporate Accelerator" was published in 2021 by Wiley.

Country

United States

City

New York

Industry

Venture Capital & Private Equity

Skill

Start-up Ventures, Corporate Innovation, Venture Capital, Digital Strategy, Start-ups, Digital Marketing, Digital Media, Online Advertising, Strategy, Entrepreneurship, E-commerce, Business Strategy, Social Media Marketing, Business Development, Analytics, Social Media, Email Marketing, Interactive Marketing, Marketing, Project Management

Experience

Managing Partner

Textbook Ventures

2022-6 - Present · 4 yrs 4 mos

New York, New York, United States

Textbook Ventures is a pre-seed venture capital fund in New York City. We spend our time immersed in the startup ecosystems of Columbia, Cornell, NYU, and the city. We work with founders from the earliest idea stages to find and invest in the best founders, first.

Strategy Consultant, Digital Marketing, Business Development and Strategic Planning

Media and Technology

2000-9 - Present · 26 yrs 1 mo

Various projects in strategy, marketing, and corporate development, including research and analysis of new business opportunities, developing strategic alliances, digital and mobile marketing, and operations projects. Fractional CMO roles for growth companies including SaaS software and e-commerce clients. Corporate training in all areas of digital marketing, including search, display, social, online PR, e-commerce, mobile, emerging technology, strategy, planning, project management, and practical exercises. Clients include advertising agencies like Omnicom Group, JWT, and others; corporate and media clients; and startups in e-commerce and digital media.

Adjunct Professor

Columbia Business School

2006-1 - Present · 20 yrs 9 mos

Greater New York City Area

Professor in the Marketing Department with courses in the full time MBA program, Executive MBA program, and Executive Education programs, including the Entrepreneurship and Competitiveness in Latin America (ECLA) program, and Digital Business Leadership Program (DBLP). Faculty Director for Digital Marketing Strategy executive education program. Regular coursework includes "Digital Marketing: Strategy and Tactics", "Marketing and the Internet" survey course and numerous master classes. Author of "Digital Marketing: Strategy & Tactics" textbook from the Wessex Press, second edition and Indian market local edition coming soon.

Managing Director, the Eugene Lang Entrepreneurship Center

Columbia Business School

2018-3 - 2020-3 · 2 yrs 1 mo

Greater New York City Area

The Eugene Lang Entrepreneurship Center is the hub of all entrepreneurship education, practice and programming at Columbia Business School. Programs include entrepreneurial coursework, Lean Launchpad, the Lang Investment Fund, the Columbia Startup Lab, and ongoing community outreach, events, and support for student and alumni entrepreneurship and innovation.

CEO & Founder

Pricing Engine Inc.

2010-5 - 2016-12 · 6 yrs 8 mos

Greater New York City Area

Pricing Engine is a web service that empowers users to benchmark, optimize and expand their digital marketing campaigns. Using the company’s proprietary predictive algorithms and data sets, and expert recommendation system for customized, prioritized, and valued recommendations, advertisers can easily see what they’re doing well, and where they can improve. A simple to understand Advertising Report Card and Custom Recommendations list provides not only actionable suggestions for improvement and expansion, but estimates the value of the action in dollars.

General Manager

New York Underbelly

2002 - 2011 · 9 yrs

Event production and promotion company producing 50+ live rock shows a year in New York City and Los Angeles. Flagship weekly rock party in New York City, Between (a Rock and a Hard Place), was the largest weekly rock party in the city and featured four up and coming indie bands, live DJs and special events and promotions each Friday.

Vice President, Global Account Management, Global Digital Business

Sony Music Entertainment

2009-6 - 2010-4 · 11 mos

Managed Sony Music’s multimillion dollar global relationships with Nokia and Sony Ericsson. Expanded and developed new business relationships with Motorola, Samsung, and other global partners. Reconciled reporting problems across multiple accounts, resulting in improved management and collection of millions of dollars in revenues.

Vice President, Strategy and Customer Insight

Publicis

2007-8 - 2008-1 · 6 mos

As part of the Modem Media division of Digitas, offer strategic advice and customer insights for interactive marketing clients. Co-head of strategy and Innovation lead. Acquired by Publicis.

Managing Consultant

IBM

2005-1 - 2007-8 · 2 yrs 8 mos

Senior consultant in the Communications group, Media and Entertainment practice, at IBM Business Consulting Services; clients have included Disney (ABC, Buena Vista), Dow Jones, Cox Communications, The New York Times, Avaya, Verizon, and the American Museum of Natural History. Expertise includes media and interactive industries as well as Component Business Modeling and Value Realization; subject matter expert in digital strategy. Certified consultant. Extensive expertise in strategic business planning, financial modeling, and business development. - competitive research and analysis - new market sizing and entry strategy - value realization and benefits analysis - component business modeling - Media and Interactive industry focus

Founder, President and CEO

Volatile Media Inc.

1997-8 - 2000-8 · 3 yrs 1 mo

d/b/a EZCD.com and EZGamer.com in the interactive music and video games industries. Created and managed leading custom compilation compact disc company from concept to $250k+ run rate in revenues. Managed growth from two founders to more than 25 professionals. Conceived and developed custom compact disc product, including launching of multiple product lines with web-based ordering for music, games, and software all based on the underlying manufacturing technologies and core competences. Built one of the largest catalogs of licensed independent music on the web, with over 20,000 artists and nearly 250,000 songs, and the only catalog of games and software.